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Showing posts with label Marketing for SBI Clerks Exam. Show all posts
Showing posts with label Marketing for SBI Clerks Exam. Show all posts

January 07, 2015

Marketing Aptitude Quiz for SBI Associates Clerks - Set 33

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  1. In which of the following situations Net profit is maximized ?
    1. Contribution is maximized
    2. Contribution is minimized 
    3. Fixed cost increased and variable cost decrease
    4. Fixed cost remains unaltered
    5. None of these 
  2. Routinization of Decision by the channels of distribution helps in which of the following ?
    1. Delivery of Goods 
    2. Cost reduction 
    3. Pricing decision 
    4. Cost increase 
    5. Marketing 
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December 30, 2014

Marketing Quiz for SBI Associates Clerks Online Exam 2015 - Set 29

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  1. Which is the base of customer - oriented concept of marketing ?
    1. Customer is the servant of market
    2. Customer is king of market
    3. Customer knows nothing
    4. Customer is always busy
    5. None of these
  2. The marketing concept is based on ___________ period ?
    1. Short run success
    2. Long run success 
    3. Immediate Success
    4. Medium range success
    5. None of these
  3. Which of the following is not the concept of Marketing ?
    1. Social marketing concept
    2. Product disposal planning concept 
    3. Product concept 
    4. All of these 
    5. None of these
  4. Which of the following is not the pillar of Marketing Concept ?
    1. Integrated management with marketing fulcrum
    2. Cost
    3. Customer Satisfaction
    4. Welfare of Customer 
    5. All of these
  5. Sales promotion is a tool of ?
    1. Old concept of marketing
    2. New concept of marketing
    3. Accounting 
    4. Cost
    5. Budget
  6. Which of the following is the element of Marketing Concept ?
    1. Consumer satisfaction
    2. Goal of the organization
    3. Marketing of product with Co-ordinated efforts 
    4. All of these
    5. None of these
  7. Social marketing is ?
    1. Marketing of social assets
    2. it is a social product
    3. is the design, implementation and control of programmes seeking increase the acceptability of a social idea or practice in a target
    4. is tool of social transaction 
    5. All of these
  8. Which is Bye - Product of a bank ?
    1. ATM card provided by the bank on opening of a savings account 
    2. Credit Card
    3. Master Card
    4. All of these
    5. None of these
  9. Sales growth of bank depends on ?
    1. Cost planning
    2. Price
    3. salary
    4. wage policy
    5. Respective product life cycle
  10. Which is "P" of marketing ?
    1. Problem with Price and People
    2. Price
    3. Positivity 
    4. Planning
    5. All of these
  11. Which of the following is one among the 4P's of Marketing ?
    1. Product
    2. Price (a price which is charged by firm)
    3. Place
    4. Promotion
    5. All of these
  12. Who is the father of Four P's of marketing ?
    1. Mc Carthy
    2. Neil H. Borden
    3. Martin Marshall
    4. Rath
    5. Stanton
  13. Who said that marketing mix is a pack of four sets of "P" ?
    1. Mc Carthy 
    2. Stanton, Hills and Philip Kotler 
    3. Rath
    4. Govoni
    5. Drucker
  14. Which of the following is the nature of marketing mix ?
    1. Mix of mixes 
    2. Helpful in marketing 
    3. Integrated marketing strategy 
    4. All of these 
    5. None of these
  15. Product Mix is / are 
    1. Brand name
    2. Product quality or design
    3. Style 
    4. Packaging 
    5. All of these
  16. Which of the following is / are the factors of Pricing ?
    1. Cash discount and allowances 
    2. Period of credit 
    3. Condition of period 
    4. All of these 
    5. None of these
  17. Prime mix of a product involves ?
    1. Sales management and planning
    2. Advertisement 
    3. Packaging 
    4. Quality 
    5. Re-sale price 
  18. Promotion mix includes 
    1. Direct marketing
    2. Sales Team
    3. Public relation or publicity 
    4. Advertisement
    5. All of these
  19. Which of the following is among the four C's of marketing ?
    1.  Customer Solution 
    2. Customer Cost
    3. Convenience
    4. Communication 
    5. All of these
  20. Four C's of marketing expresses _____________
    1. Market's view
    2. Seller's view
    3. Buyer's or customer's view
    4. Product's view 
    5. All of these

Read more Marketing Aptitude Online Practice Tests for SBI Associates Clerks 2014 from below


Read Complete Marketing Aptitude Study Material for SBI Associates Clerks 2015 from here

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July 11, 2014

Important Marketing Abbreviations for SBI Clerks Online Exam 2014

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Friends, here are some important Abbreviations of Marketing. These will helpful to you for upcoming SBI Clerks Online Exam 2014.   Happy Reading :)
  • ALCO - Asset-Liability Management CommitteeAPR - Annual Percentage Rate
  • ASSOCHAM - The Associated Chambers of Commerce and Industry of India 
  • ATM - Automated Teller Machine
  • BEP - Break Even Point
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February 16, 2013

Marketing Aptitude Model Papers for SBI PO Exam - Set 1

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Friends, here is the Marketing Aptitude Practice paper for SBI PO Exam. Happy Reading :)


1.       A _______ is a need that is sufficiently pressing to direct the person to seek satisfaction?
a.       Motive
b.      Want
c.       Demand
d.      Requiredment
e.      None of these
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September 16, 2012

Marketing Aptitude Questions for SBI Associate Clerical Exam

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Marketing Aptitude for Sbi Associate Clerk Exam

If you are searching for the Material of Marketing Aptitude for SBI Associate Clerical Exam, Then here is your destination. We are proudly introducing the Complete Material for Marketing Aptitude. We made this by keeping the previous years SBI and SBI Associates clerical exam Marketing papers  in mind. So this will be very useful for getting good marks in the SBI Associate Clerical Exam. Click Here to read all the detailed posts and to download the complete reference guide on SBI Associate Clerical Marketing Aptitude. After reading these posts just have a glance at the below practice bits. These will help you in testing your ebility in solving the Marketing related questions. Good Day :)
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August 13, 2012

Marketing Aptitude for SBI Associate Clerks - Pdf

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In this post we are giving  Shortnotes of Marketing Aptitude for SBI Associate Clerks. This small book covers all the important topics like Basics of Marketing, Types of Marketing, 4Ps, 5Ps and 7Ps of Marketing, SWOT, CRM, Segmentation, Services and Marketing. And the best thing is, we've included the Previous papers of SBI Associate Clerks (Marketing Aptitude) to make this small book Complete. please utilize this small book properly. Nothing will happen by just downloading this and saving in your PCs. Please let us know if you found this useful. Thank you. Please don't forget to Like our Facebook page here if you like our effort. Get Complete Study Material for SBI Associate Clerks Here. Good Day and Happy Reading :)


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May 25, 2012

SBI Clerks Marketing Aptitude - Paper 6

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SBI Clerks Exam - Held on 25-11-2007

1.       Prior to the Industrial Revolution, selling was no problem and no sales team is required because _______________

1.       Marketing was not a subject then
2.       People was not a subject then
3.       People don’t want to sell anything
4.       Small-scale enterprises dominated the economic scene
5.       None of these
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May 19, 2012

SBI Clerks - Marketing Aptitude - Paper 5

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SBI Clerks exam - Held on: 22-11-2009 (2nd Shift)

1.       “Benchmark” means _________

a.       Benches for customers to sit
b.      Benches for salesmen to sit
c.       Products displayed on a bench
d.      Set standards
e.      All of the above
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SBI Clerks - Marketing Aptitude - Previous Paper 4

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SBI Clerical Exam - Held On : 22-11-2009 (1st Shift)

1.     Marketing is the art of __________

a.     Buying more
b.     Paying more
c.     Selling more
d.     Talking more
e.     Only a and b
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May 18, 2012

Marketing Aptitude for SBI Clerks Online Exam - Part 2

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Marketing Mix (4 Ps) :
The Marketing Mix model (also known as the 4 P's) is a tool used by marketers while defining the marketing strategy. Iif you could identify the right combination of these elements, your marketing would succeed. E. Jerome McCarthy introduced the 4 P's of Marketing as a way to describe the mix of factors required to successfully market a product.

The 4 P’s are :


  • Product
  •  Price
  • Promotion
  • Place (distribution)
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Marketing Material for SBI PO Exam - Part 1

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All our friends are asking about the previous papers of Marketing for SBI Clerks Online Exam 2014. But we came to know that many of them don't have the basics of Marketing. So we felt it will be helpful for them if we post some basic information about marketing. So friends, before spending your time on old or practice papers just read the below articles first. These are the basics of Marketing. It wont take much time to complete this. But trust us, it will really helpful for you while solving the marketing section of upcoming SBI Clerks Online Exam. Ok, why to waste time? have a look at the following details........
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Marketing Aptitude - SBI Associate Clerks - Paper 3

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SBI Associates Clerks - Exam Held on - 16-01-2011 (2nd Sitting)

1.       Marketing in Banks is required for ____________

a.       Getting new customers
b.      Retaining existing customers
c.       Lending
d.      Accepting of deposits
e.      All of the above

2.       Service4 Marketing is the same as _____________

a.       Relationship Marketing
b.      Transaction Marketing
c.       Internal Marketing
d.      All of the above
e.      None of the above
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May 17, 2012

Marketing Aptitude - SBI Associates Clerks - Previous Paper 1...

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SBI Associates Clers - Held on - 16-01-2011

1.       Direct Marketing means ___________

a.       Advertisements
b.      Banners
c.       Face-to-face selling
d.      Selling by all staff
e.      Achieving targets

2.       Web marketing involves ___________

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Marketing Aptitude - SBI Clerks - Previous Paper 1

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SBI Clerks Exam, Held on : 16-01-2011

1.       A Safe Deposit Locker can be canvassed among

a.       All Existing account holders
b.      Persons below poverty line
c.       Students
d.      Jewellers
e.      ATM Cardholders
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May 16, 2012

Marketing Aptitude - Test 2

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1.       Which of the following is not correct with regard to Marketing ?

a.       Marketing is a Management Function
b.      Marketing is a Philosophy
c.       Marketing is not related to Business Activity Alone.
d.      Marketing means Selling.
e.      Objective of Marketing is to achieve customer satisfaction.
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