Search your Topic HERE....

January 07, 2015

Marketing Aptitude Quiz for SBI Associates Clerks - Set 33


sponsored links

  1. In which of the following situations Net profit is maximized ?
    1. Contribution is maximized
    2. Contribution is minimized 
    3. Fixed cost increased and variable cost decrease
    4. Fixed cost remains unaltered
    5. None of these 
  2. Routinization of Decision by the channels of distribution helps in which of the following ?
    1. Delivery of Goods 
    2. Cost reduction 
    3. Pricing decision 
    4. Cost increase 
    5. Marketing 
  3. Which among the following is the only revenue generating element among the 4Ps of Marketing ?
    1. Price
    2. Place
    3. Promotion 
    4. Product
    5. None of these 
  4. Which among the following is the first stage of Marketing process ?
    1. Strategy Formulation 
    2. Marketing Planning 
    3. Programming, Allocating and Budgeting 
    4. Implementation 
    5. Monitoring and Auditing
  5. Which among the following is execution phase of marketing planning ?
    1. Monitoring
    2. Budgeting 
    3. Strategy Formulation 
    4. Implementation 
    5. Allocating 
  6. Which among the following ultimately drives to maximizing profits ? 
    1. Customer Segmentation
    2. Customer Acquisition
    3. Customer Retention
    4. Customer Needs
    5. both 3 & 4
  7. Which among the following is not a correct consequence of inflation in marketing ?
    1. inflation decreases the purchasing power of money
    2. inflation increases the cost of marketing 
    3. inflation makes consumers more conscious of prices
    4. inflation negativity affects sales 
    5. All of these 
  8. Market segmentation does not aid to decision making as which of the following ways ?
    1. identifying groups of customers 
    2. avoid trial and error methods 
    3. address the customer need effectively 
    4. analysis and market segmentation 
    5. Skimming pricing
  9. Which among the following is not criteria for segment ?
    1. it must be internally homogenous 
    2. it must be identifiable
    3. it must be accessible 
    4. it must have high purchasing power 
    5. None of these 
  10. Which among the following is not used for Psychographic market segmentation ?
    1. Personality traits
    2. Perception 
    3. Attitudes 
    4. Social Roles
    5. Educational Level
  11. Which among the following is oldest variable of market segmentation ??
    1. Geography 
    2. Demography 
    3. Psychography 
    4. General Lifestyle 
    5. Sociomapping 
  12. Which among the following helps a marketer to help the product occupy a distinct and valued price in the target customer's mind ?
    1. Pricing 
    2. Promotion 
    3. Positioning 
    4. Advertisement 
    5. Display 
  13. "Terms & Conditions"  is a sub element of which of the 4Ps of marketing ?
    1. Product
    2. Price 
    3. Place
    4. Promotion 
    5. None of these
  14. Which among the following provides "core benefits" ?
    1. Generic product 
    2. Expected product
    3. Augmented product
    4. Potential product
    5. Branded product
  15. Which among the following is not a quality of Banking Service ?
    1. Intangible 
    2. Perishable
    3. Inseparable 
    4. Customizable
    5. Ownership
  16. In marketing reduction in the sales volume, sales revenue, or market share of one product as a result of the introduction of a new product by the same producer is called as ?
    1. Decoy effect 
    2. Co-marketing 
    3. Cannibalization 
    4. Cross merchandising 
    5. Complex sales 
  17. The Unilever's products Rin Bar, Wheel Bar, Rin Powder, Wheel Power, Surf and Surf Excel can be kept in which of the following ?
    1. Multibranding 
    2. Product Line
    3. Product Mix 
    4. Product Index 
    5. Product Bundling 
  18. The Unilever's  products Rin Bar, Le sancy Soap, Close up toothpaste, Ponds talcum powder and Lakme cream can be kept in which of the following categories ?
    1. Product line 
    2. Product mix 
    3. Product bundling 
    4. Product items
    5. Product index 
  19. In which stage of the product life cycle (PLC) the profits are low / negligible ?
    1. Introduction 
    2. Growth
    3. Maturity 
    4. Decline 
    5. None of these 
  20. Emphasis should be laid down on which of the following in the introduction phase of Product Life Cycle ?
    1. Profits
    2. Cash Inflows
    3. Market Establishment 
    4. Distribution Strategy 
    5. Market Segmentation

Read more Marketing Aptitude Online Practice Tests for SBI Associates Clerks 2014 from below

sponsored links


  1. Ist step of mrktng is planning of it not implementation.implementation is the last step .answer should be mrktng planning of ques no 4.pls correct it

  2. no marks tdy for ibps clerks y?/

  3. gd evn friends . anybody knows is sbi po vacancy will come in 2015

  4. For passed candidates marks wont b displyed..directly hav to atnt the intervw..aftr intrvw final score card wil b publshd

  5. ok thank u.. when will be the sbi po asscociate reuslts? have any idea?

  6. No errr...wat s ur attmpts in ibps clerk

  7. Thank you sivani mam

  8. frnds, i hav cleared ibps clerk exam, i forget to take my application form, whether ibps will provide any link for reprint of application form?..pls reply anybody..

  9. perhaps towards d end of jan

  10. yes dey will provide when intrvw call letter will b announced..dnt worry

  11. andhra pradesh.. and u from which sate?

  12. No problem...At the time of interview they will activate the link...

  13. suppose A gave the crossed cheque with the word not negiotiable to B what is the effect

    plz explain

  14. Wt abt the result of ssc cgl n sbi associate po?

  15. suppose A gave the crossed cheque with the word not negiotiable to B what is the effect

    plz explain this friends

  16. suppose A gave the crossed cheque with the word not negiotiable to B what is the effect

    plz explain this friends .

    dnt hold this for approval

  17. Pinky congratulations

  18. Plz tell me math or eng ki preparation kaise ki


Related Posts Plugin for WordPress, Blogger...