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May 07, 2014

SBI Clerks Online Exam 2014 Marketing Expected Questions - Set 12


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Friends, here is the set 12 of Expected Marketing Questions for upcoming SBI PO Online Exam 2014. You can check remaining sets from below this post. Happy Reading :)

Which step in developing new products involves determining whether the product idea is compatible with company objectives, needs, and resources on a general level ?
  1. Product Development
  2. Screening
  3. Idea Generation
  4. Business Analysis
  5. None of these

During which stage of new product development does the firm consider profitability ?
  1. Idea Generation
  2. Testing
  3. Business Analysis
  4. Product Development
  5. Compatibility research

The level of commitment that consumers feel towards a given brand is called ______________
  1. Brand equity
  2. Brand name
  3. Brand loyalty
  4. Brand utility
  5. None of these

A situation whereby market is expanded by developing new products to satisfy new consumer needs is called _____________________
  1. Market development
  2. Diversification
  3. Both 1 and 2
  4. Neither 1 nor 2
  5. None of these

Managing a product in the growth stage of its life cycle might include
  1. Lowering prices after developmental costs have been recovered
  2. Raising promotion expenditures as a percentage of total sales as sales increase
  3. Moving from intensive to selective product exposure
  4. Reducing the number of product models in the product line
  5. None of these

A company wanting to maintain market share during the maturity stage requires moderate and some times large
  1. advertising expenditures
  2. distribution expenditures
  3. production expenditures
  4. price increases
  5. packaging modifications

Market Research is needed for

  1. checking the market area
  2. checking the right product to be sold
  3. making proper marketing decisions
  4. deciding right time to sell
  5. all of these

A phase out approach can be best described as :

  1. allowing the product to decline without a change in the marketing strategy
  2. exploiting any strengths left in the product
  3. immediately dropping the product from the product mix
  4. intensifying marketing efforts in core markets
  5. stopping production to get rid of material surplus

Which of the following statements is true

  1. Marketing makes the company to go into loss due to higher expenses
  2. Marketing is not required in profit making companies
  3. Marketing sharpens the minds of the employees
  4. Marketing is a time bound seasonal function
  5. Marketing is a waste of time

Compared with other phases of the new product development process, the largest number of new product ideas are rejected during the ___________ phase

  1. idea generation
  2. concept testing
  3. business analysis
  4. screening
  5. test marketing

Marketing plan helps in
  1. better lead generation
  2. better systems
  3. better results
  4. improved balance sheet
  5. better customer service

If marketing is done effectively which of the following is not requried ?
  1. Advertisement
  2. Publicity
  3. Market Research
  4. Market Segmentation
  5. None of these

Motivation means
  1. Inspiring employees to perform better
  2. Better communication skills
  3. Sales Coaching
  4. Market Research
  5. None of these

During the growth stage of the product life cycle, the marketer should
  1. fortify the product position
  2. move to exclusive distribution
  3. raise the price
  4. increase promotion as a percentage of sales
  5. none of these

During the maturity stage
  1. Product modifications are unnecessary
  2. there is less emphasis on changing a product's price
  3. marketing strategies are rarely altered
  4. some competitors are forced out
  5. none of these

In product modification, the FIRST issue to consider is whether :
  1. the cost of the modification is too high
  2. the product is modifiable
  3. the quality is modifiable
  4. the modification will provide the customer greater satisfaction
  5. none of these

A major problem with using style modification is that :
  1. customers have difficulty recognizing that a change has been made
  2. such changes do not yield long lasting appeal
  3. customers may perceive such modifications as less attractive
  4. they are almost always very costly
  5. none of these

Changes that affect a product's versatility, effectiveness, convenience, or safety are called _____________ modifications
  1. functional
  2. formal
  3. style
  4. quality
  5. package

Price strategies become more mixed during the __________ stage of the product life cycle :
  1. growth
  2. maturity
  3. decline
  4. introduction
  5. none of these

In a selling process in today's world ______________
  1. only standard products are sold
  2. no customization required
  3. the seller need not have product knowledge
  4. the seller should aim at customer satisfaction
  5. only quantum of sales matters


  1. mam i am not from marketing branch.. I can answer almost every questions can you please provide the basics particularly on stages of marketing........

  2. mam is there any chance for the candidates who are not in the reserve list of po3


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