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February 16, 2013

Marketing Aptitude Model Papers for SBI PO Exam - Set 1


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Friends, here is the Marketing Aptitude Practice paper for SBI PO Exam. Happy Reading :)

1.       A _______ is a need that is sufficiently pressing to direct the person to seek satisfaction?
a.       Motive
b.      Want
c.       Demand
d.      Requiredment
e.      None of these

2.       A price reduction to buyers who buy in large volumes is called a(n)
a.       Quality discount
b.      Cash discount
c.       Seasonal Discount
d.      Trade Discount
e.      None of these
3.       For promotion under 4P which aspect is not taken into account?              
a.       Advertisement
b.      Sales Promotion
c.       Sales Force
d.      Public Relations
e.      None of the above


4.       In 4P model for marketing, the place relates to which aspect ?
a.       Distribution
b.      Production
c.       Transportation
d.      a & c
e.      b & c

5.       The fact that services cannot be stored for later use or sale is evidence of their:
a.       Intangibility
b.      Inseparability
c.       Variability
d.      Persishability
e.      None of these


6.       The individual who actually makes the purchase transaction is called
a.       Initiator
b.      Influencer
c.       Buyer
d.      User
e.      None of these


7.       A _________is the way consumers perceive an actual or potential product.
a.       Product Idea
b.      Product Image
c.       Product Concept
d.      Product Feature
e.      None of these


8.       What among the following is the feature of experienced goods ?
a.       These are intangible
b.      These cannot be packaged
c.       These cannot be touched
d.      These can be evaluated only after use
e.      All the above


9.       The course of a product’s sales and profits over its lifetime is called?
a.       The sales chart
b.      The dynamic growth curve
c.       The adoption cycle
d.      The product life cycle
e.      None of these


10.   The type of trade-promotion discount in which manufacturer agrees to reduce the price to the retailer in exchange for the retailer’s agreement to feature the manufacturer’s products in some way is called a(n)?
a.       Discount
b.      Allowance
c.       Premium
d.      Rebate
e.      None of these


11.   A selling policy includes ____
a.       Method of distribution
b.      Terms of sale
c.       Guarantee and service
d.      All of the above
e.      None of these


12.   ____ is a person’s distinguishing psychological characteristics that leads to relatively consistent and lasting responses to his or her own environment.
a.       Psychographics
b.      Personality
c.       Demographics
d.      Lifestyle
e.      None of these


13.   If an advertiser wants flexibility, timeliness, good local market coverage, broad acceptability, and high believability, the advertiser will probably choose which of the following mass media types ?
a.       Newspapers
b.      Telivision
c.       Direct Mall
d.      Radio
e.      None of these


14.   A ____________ is any activity or benefit offered for sale that is essentially intangible and does not result in the ownership of anything
a.       Demand
b.      Basic Staple
c.       Product
d.      Service
e.      None of these


15.   When personal interviewing involves inviting six to ten people to gather for a few hours with a trained interviewer to talk about a product, service, or organization, the method is called:
a.       Selective sponsorship
b.      Probing
c.       Focus group interviewing
d.      The Delphi method
e.      None of these


16.   The practice of going after a large share of a smaller market or subset of a few markets is called
a.       Undifferentiated marketing
b.      Differentiated marketing
c.       Concentrated marketing
d.      Turbo marketing
e.      None of these


17.   If Honda use its company name to cover such different products as its automobiles, lawn movers, and motorcycles, it is practicing which of the following strategies ?
a.       New brand strategy
b.      Line extension strategy
c.       Multibrand strategy
d.      Brand extension strategy
e.      None of these


18.   A brand name is
a.       A symbol or a design for the purpose of identification
b.      It legal version is trademark
c.       It is given legal protection
d.      All the above
e.      None of the above


19.   The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called ?
a.       Marketing strategy
b.      Marketing control
c.       Marketing analysis
d.      Marketing implementation
e.      None of these


20.   Advertising is a way of providing information about
a.       Price
b.      Quality
c.       Availability of the product
d.      All of the above
e.      None of these


  1. do they have marketing aptitude section in sbi po exam too?

    1. yep friend. Marketing aptitude is there

    2. please upload sbi po study maternal in hindi.. like that marketing

  2. upload some banking related gk questions for sbi po..

  3. excellent site thanks a ton:):)

  4. mam pls upload more questions for sbi po exam with general awareness questions 2013...thanx

  5. ashish Patil
    Thank u so much mam

  6. hi,,
    can you provide separate icon for ebooks its been clumsy when searching for them....plss

    1. Good Idea :)

      we will try to post them under DOWNLOADS link.. But it may take a few more days to create it.

      Anyways, thank you so much for the concern and valuable suggestion :)

  7. sorry madam but answer to question 17, 15 are wrong

  8. sorry madam but answer to question 17, 15 are wrong

  9. Mam marketting questions are little bit tricky and confusing .so apart from answer if there is explanation then it would be nice.thank you

  10. Q no 5 answer is wrong given here... The answer will be perishability..

  11. some answers are 17th answer is d ..i.e brand extension not line extension...


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