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May 01, 2014

Marketing Bits for SBI Clerks Exam - Set 9

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Friends, here is the 9th Set of Marketing Practice bits for upcoming SBI Clerks Exam 2014. You can get remaining sets at the end of this post. Happy Reading :)

To ensure the effectiveness of segmentation, the segments should be measurable, substantial, accessible, and :
  1. precise
  2. stable
  3. economic
  4. reachable
  5. none of these




An attribute of a product that is desired by customers in a target marekt and which competing products cannot match is termed ________________
  1. a strength
  2. a differential advantage
  3. a selling point
  4. a benefit
  5. none of these




An aggregate of people who, as individuals, have needs for products in a product class and have the ability, willingness and authority to purchase such products is called a :
  1. market segment
  2. target market
  3. customer group
  4. market
  5. none of these





The total market approach to finding a target market will probably be UNSUCCESSFUL when :
  1. product differentiation is used
  2. the firm defines the total market as its target market
  3. people within the market have heterogeneous needs
  4. people within the market have homogeneous needs
  5. none of these





An organizational structure designed to overcome the problems of individual sales organizations is called
  1. Hybrid sales organization
  2. Double sales organization
  3. Triple sales organization
  4. All of the above
  5. None of these





A firm with limited resources can compete with much larger organization by :
  1. concentrating its efforts on a single segment
  2. using a multi-segment targeting strategy
  3. using a geographical segmentation variable
  4. using multivaluable segmentation
  5. concentrating its efforts on the total population




Which of the following is NOT usually defined as an element of the marketing mix ?
  1. Products
  2. People
  3. Place
  4. Profits
  5. None of these





An organizational system in which responsibility and authority are delegated to lower levels of sales management is called
  1. decentralized organization
  2. centralized organization
  3. both 1 & 2
  4. regional organization
  5. none of these





In non profit oriented marketing ____________
  1. objectives are more complex
  2. objectives are less complex
  3. objectives are very simple
  4. objectives are not defined
  5. none of these





A product's _____ is the place it occupies in the minds of consumers relative to competing brands :
  1. segment
  2. position
  3. attribute
  4. image
  5. perceptual map






The primary purpose of 'packaging' is
  1. Protection
  2. Appeal
  3. Performance
  4. All of the above
  5. None of these





Peter Drucker noted the relationship between selling and marketing in the following terms :
  1. Marketing is a subsidiary component of selling
  2. The aim of marketing is to make selling superfluous
  3. The aim of selling is to make marketing superfluous
  4. Selling
  5. All of the above





A light bulb can be considered all of the following EXCEPT
  1. a consumer product
  2. a business to business product
  3. either a consumer product or an industrial product
  4. an industrial product if it is used to light an assembly line in a factory
  5. a consumer product if it is used to light the office of the board of directors





An example of a convenience consumer product is
  1. stereo equipment
  2. petrol
  3. a motorcycle
  4. a bicycle
  5. athletic shoes






Products that are relatively inexpensive and are purchased frequently with minimal effort can be classified as ___________ products.
  1. shopping
  2. convenience
  3. industrial
  4. specialty
  5. unsought





Which of the following statements is NOT true about the concept of a customer ?
  1. A customer and consumer are always the same thing - the terms are
  2. completely interchangeable
  3. customers can be described as clients
  4. a customer doesn't necessarily consume the product that they have purchased
  5. customers are satisfied clients





Market __________ is the process of identifying groups of customers with basically similar wants, needs, preferences of buying behaviors.
  1. Development
  2. Positioning
  3. Segmentation
  4. Targeting
  5. None of these





Items that are purchased routinely, do not become part of the final physical product, and are treated like expense items rather than capital goods are called
  1. raw materials
  2. major equipment
  3. accessory equipment
  4. component part
  5. process materials





Positioning of a product is based on :
  1. The price charged for the product
  2. The promotional pitch for the product
  3. Product characteristics
  4. All of the above
  5. None of the above





Which one of the following is NOT an industrial product ?
  1. oil to be refined into fuel for homes
  2. transistors used as components for portable radios
  3. paper, pens and glue used in bank branch offices
  4. a marketing consultant who prepares marketing plants for clients
  5. computer software to help people complete personal tax forms





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25 comments:

  1. Thank you so much team. Its really of great help.

    ReplyDelete
  2. hello mam,
    mam plz aap ESIC SSO 2014 EXAM KA MATERIAL DALO

    ReplyDelete
  3. Thnx....please provide shortcut keys for power point n its important features too if possible.

    ReplyDelete
  4. gr8t efforts by gr8ambitionz team

    ReplyDelete
  5. HAVING SOME DOUBT... I AM FROM PUNJAB THERE WERE 979 VACANCY OF UNRESERVED CATEGORY IN IBPS CLERK III ANNEXURE (NOTIFICATION REGARDING PROVISIONAL ALLOTEMENT UNDER CWE III) BUT THERE ARE ONLY 640 VACANCY FILLED IN (List of Candidates Provisionally Allotted on the Basis of Marks in Descending Order ) ... IT MEANS 339 VACANCY ARE NOT FILLED AND REMAIN VACANT... WHAT IS THE PROCEDURE IBPS IS FOLLOWING IN THIS MATTER ... ? PLEASE EXPLAIN

    ReplyDelete
  6. friend plz tell me the best institute for banking preparation in delhi??????????????

    ReplyDelete
  7. very nice questions thank u very much

    ReplyDelete
  8. Mam in previos marketing papers that you have provided along with keys....there are the variations in the answers of the same questions...Plz correct us so that we can be update ourselves with the accurate data......it is weakest section of mine..so prepoaring very hard.but thse kind of confusions can ruin all my preperation efforts kindly help.......

    ReplyDelete
  9. What is the least number to be added to 4700 to make it a perfect square? if Any simple method for finding this type of questions Pls reply

    ReplyDelete
    Replies
    1. Added number will be 61.
      4761 is the square of 69.
      It is sure that 4700 will tally between 65 to 70. And can know square of 65 and 70 easily.

      Delete
  10. mem plz give marketing matrial in Pdf formation me
    plz mem so i can download it
    nd my weak point is marketing nd banking so plz provide

    ReplyDelete
  11. Mam plz provide SBI Po previous paper in Hindi. Plz mam..

    ReplyDelete
  12. Mam plz provide SBI Po previous paper in Hindi. Plz mam..

    ReplyDelete
  13. Please provide some written material in pdf

    ReplyDelete
  14. Mam plz help me
    M shivam srivastava i hav my clerical interview on may10 of uttrakhand gramin bank.
    I hav neither application print out nor soft copy of application...plzzzzzzzz help me.........

    ReplyDelete
  15. Ma'm can you plz suggest a site where one can practice model test papers for SBI PO, online.its a bit easy to solve DI in pen and paper format but I think it will be difficult when one has to solve so many DI questions online.
    Ma'm can you plz help us out in this?

    ReplyDelete
  16. mam can you suggest a site where one can practice SBI PO model tests online?
    I am able to solve DI quickly in pen and paper format but when it comes to online format things get a bit troublesome so mam can you suggest some sites?
    and mam can you provide a pdf format of banking terms commonly used?

    ReplyDelete
    Replies
    1. sree, got to BSC academy's website or mahindra's site and register for online mock test for BANK PO. you may get 3-4 mock test as demo which would be free and after that if you find it useful , register yourself by paying some charges as per your choice of no. of tests. and believe me , you will be comfortable in online test in the exam. it is just anxiety which is bothering you since you haven't taken a online test before. all the best. :)

      Delete
  17. Pls do provide some computer & banking practice sets...pls pls

    ReplyDelete

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