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May 18, 2012

Marketing Material for SBI PO Exam - Part 1


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All our friends are asking about the previous papers of Marketing for SBI Clerks Online Exam 2014. But we came to know that many of them don't have the basics of Marketing. So we felt it will be helpful for them if we post some basic information about marketing. So friends, before spending your time on old or practice papers just read the below articles first. These are the basics of Marketing. It wont take much time to complete this. But trust us, it will really helpful for you while solving the marketing section of upcoming SBI Clerks Online Exam. Ok, why to waste time? have a look at the following details........


Marketing is nothing but to Tell about your product and to Sell it. The technical definition is “ Marketing is the process of planning and executing the concepts, pricing, promotion and distribution of ideas/goods/services to satisfy individual's/organizational “.

There are ceveral types of marketing are there, some of them are

Bench Marketing 

The Bench Marketing is nothing but the comparison of the business processes with competitors and improving prevailing ones.

Drip Marketing 

Drip Marketing is nothing but sending promotional items to Clients.

Viral Marketing 

Viral Marketing is nothing but, Marketing by the word of the mouth, having a high pass-rate from person to.  The best example for this is Creating a 'buzz' in the industry.

Guerilla Marketing?

Guerilla Marketing is an Unconventional marketing intended to get maximum results from minimal resources. (just remember Maximum results from Minimum resources)

Social Media Marketing 

Marketing using online communities, social networks, blog marketing etc is called the social media marketing.

Direct Marketing

If the company directly reaches to the customers on a personal basis (ex : phone calls, private mailings, etc) rather than traditional channel of advertising (like TV, Newspapers, etc) then that type of marketing is called the Direct Marketing.
  • Types  : There are number of types in direct marketing, Some of them are……
    • Direct Mail Marketing : Advertising material sent directly to home and business addresses (This is the most common form of direct marketing)
    • Telemarketing : It is the second most common form of direct marketing, in which marketers contact consumers by phone.
    • Email Marketing: This type of marketing targets customers through their email accounts (you might have observed them in your e mails too)

Indirect Marketing

Distributing a particular product through a channel that includes one or more resellers is called Indirect Markeging (simply we can say that telling about our product indirectly)

Difference between Direct and Indirect Marketings :

In Direct marketing you  advertise your own products or services. But in Indirect marketing you advertise somebody else’s Product.

Ex : Example of direct marketing is Shivani Sharma… As she markets her blog on her own. Example of Indirect marketing is Katrina Kaif, as she markets LUX but she doesn’t own that company ;)

Internet Marketing

M marketing of products or services over the Internet is called Internet Marketing. It is also know as i-marketing, web-marketing, online-marketing, Search Engine Marketing (SEM) and e-Marketing.

Digital Marketing 

The marketing which uses digital advertising is called digital marketing. Television, Radio, Internet, mobile etc.



  1. nice example for direct and indirect marketing....
    and thankx for ur posts its very helpfull keep rockn....

  2. Thank you for the nice post...
    In the definition of marketing, there is spelling mistake of several...You should pay attention to that...

    1. Sorry for the inconvenience friend. We posted this at the initial days of our blog. So dint take much care about spellings. We'll try to upload a new version if possible. Thanks for the comment.

  3. thank you so much. this website is very much helpful.......

  4. Commendable job . .

  5. nice job dude can u submit more pdf....

  6. ya the examples were good and this site tooo...............

  7. Thanks Mam. I got some idea regarding marketing.

  8. thank u very much..superawecellent:-)) lot of printin mistakes in the book available at market..i would b gr8ful if u upload 2012 sbi clerk 2nd sitting answers key..thank u once again

  9. hello shivani mam
    The matter posted here is sufficient for the sbi clerk exams ,from where could i get more material regarding for marketing .
    plz mail me link on my email i.e


  10. Nice.............Thank U mam....

  11. please sir,
    send more markiting material.

  12. please post marketing material for bank po complete material


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