Marketing Quiz for SBI Associates Clerks Online Exam 2015 - Set 29

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1. Which is the base of customer - oriented concept of marketing ?
1. Customer is the servant of market
2. Customer is king of market
3. Customer knows nothing
4. Customer is always busy
5. None of these
2. The marketing concept is based on ___________ period ?
1. Short run success
2. Long run success 
3. Immediate Success
4. Medium range success
5. None of these
3. Which of the following is not the concept of Marketing ?
1. Social marketing concept
2. Product disposal planning concept 
3. Product concept 
4. All of these 
5. None of these
4. Which of the following is not the pillar of Marketing Concept ?
1. Integrated management with marketing fulcrum
2. Cost
3. Customer Satisfaction
4. Welfare of Customer 
5. All of these
5. Sales promotion is a tool of ?

1. Old concept of marketing
2. New concept of marketing
3. Accounting 
4. Cost
5. Budget
6. Which of the following is the element of Marketing Concept ?
1. Consumer satisfaction
2. Goal of the organization
3. Marketing of product with Co-ordinated efforts 
4. All of these
5. None of these
7. Social marketing is ?
1. Marketing of social assets
2. it is a social product
3. is the design, implementation and control of programmes seeking increase the acceptability of a social idea or practice in a target
4. is tool of social transaction 
5. All of these
8. Which is Bye - Product of a bank ?
1. ATM card provided by the bank on opening of a savings account 
2. Credit Card
3. Master Card
4. All of these
5. None of these
9. Sales growth of bank depends on ?
1. Cost planning
2. Price
3. salary
4. wage policy
5. Respective product life cycle
10. Which is "P" of marketing ?
1. Problem with Price and People
2. Price
3. Positivity 
4. Planning
5. All of these
11. Which of the following is one among the 4P's of Marketing ?
1. Product
2. Price (a price which is charged by firm)
3. Place
4. Promotion
5. All of these
12. Who is the father of Four P's of marketing ?
1. Mc Carthy
2. Neil H. Borden
3. Martin Marshall
4. Rath
5. Stanton
13. Who said that marketing mix is a pack of four sets of "P" ?
1. Mc Carthy 
2. Stanton, Hills and Philip Kotler 
3. Rath
4. Govoni
5. Drucker
14. Which of the following is the nature of marketing mix ?
1. Mix of mixes 
2. Helpful in marketing 
3. Integrated marketing strategy 
4. All of these 
5. None of these
15. Product Mix is / are 
1. Brand name
2. Product quality or design
3. Style 
4. Packaging 
5. All of these
16. Which of the following is / are the factors of Pricing ?
1. Cash discount and allowances 
2. Period of credit 
3. Condition of period 
4. All of these 
5. None of these
17. Prime mix of a product involves ?
1. Sales management and planning
2. Advertisement 
3. Packaging 
4. Quality 
5. Re-sale price 
18. Promotion mix includes 
1. Direct marketing
2. Sales Team
3. Public relation or publicity 
4. Advertisement
5. All of these
19. Which of the following is among the four C's of marketing ?
1.  Customer Solution 
2. Customer Cost
3. Convenience
4. Communication 
5. All of these
20. Four C's of marketing expresses _____________
1. Market's view
2. Seller's view
3. Buyer's or customer's view
4. Product's view 
5. All of these

Read more Marketing Aptitude Online Practice Tests for SBI Associates Clerks 2014 from below

• Read Set 28 from here
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•  Read Set 6 from here
•  Read Set 5 from here
•  Read Set 4 from here
•  Read Set 3 from here
•  Read Set 2 from here
•  Read Set 1 from here

Read Complete Marketing Aptitude Study Material for SBI Associates Clerks 2015 from here

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