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SBI Clerical Exam - Held On : 22-11-2009 (1st Shift)
1.
Marketing is the art
of __________
2.
Marketing of services
is resorted in _______________
3.
Marketing is a
_______________
4.
Service marketing is
the same as __________
5.
Good marketing requires
one of the following_________
6.
Marketing in banks is
a necessity today, due to ________
7.
Marketing is
influenced by ___________
8.
Market share means
_______________
9.
Marketing helps in
___________
10.
A DSA helps in _____________
11.
A DSA (Direct Selling
Agent) is one _____________
12.
Selling is
___________________
13.
A ‘Lead’ in marketing
jargon, means ____________
14.
Good selling skills
involve _________
15.
Which of the following
statements is correct ?
16.
A true marketing
mindset requires_____________
17.
Innovation means
____________
18.
Internal marketing
means _________________
19.
Modern styles of
marketing are ________________
20.
A good and effective
DSA should _____________
1.
Marketing is the art
of __________
a.
Buying more
b.
Paying more
c.
Selling more
d.
Talking more
e.
Only a and b
2.
Marketing of services
is resorted in _______________
a.
Manufacturing concerns
b.
Insurance business
c.
Hostels
d.
Only a and b
e.
Only b and c
3.
Marketing is a
_______________
a.
One day effort
b.
Team effort
c.
One man effort
d.
All the above
e.
None of the above
4.
Service marketing is
the same as __________
a.
Transaction marketing
b.
Relationship marketing
c.
Internal marketing
d.
Outdoor marketing
e.
All the above
5.
Good marketing requires
one of the following_________
a.
Proper planning
b.
Good team work
c.
Good communication
skills
d.
Knowledge of products
e.
All of these
6.
Marketing in banks is
a necessity today, due to ________
a.
Liberalisation
b.
Nationalisation
c.
Fashion
d.
Urbanisation
e.
Marketing in banks Is
not necessary, as banking in india is more than 200 years old
7.
Marketing is
influenced by ___________
a.
Product demand
b.
Public taste
c.
Buyer behaviour
d.
Brand image
e.
All of the above
8.
Market share means
_______________
a.
Share market
b.
Share prices
c.
IPOs
d.
Scope for marketing
e.
Share fo business
among peers
9.
Marketing helps in
___________
a.
Boosting production
b.
Getting new clients
c.
Interacting with
strangers
d.
All of these
e.
None of these
10.
A DSA helps in _____________
a.
Boosting direct sales
b.
Boosting sales through
the net
c.
Strengthening indirect
marketing
d.
Strengthening telemarketing
e.
All of the above
11.
A DSA (Direct Selling
Agent) is one _____________
a.
Who sells through the
interenet
b.
Who sells direct to
the client
c.
Who works on the bank
counters
d.
Who works in bank
office setup
e.
None of the above
12.
Selling is
___________________
a.
Different from
marketing
b.
A sub-function of
marketing
c.
Same as marketing
d.
More than marketing
e.
None of these
13.
A ‘Lead’ in marketing
jargon, means ____________
a.
A metal
b.
A leash
c.
A likely consumer
d.
A team leader
e.
None of these
14.
Good selling skills
involve _________
a.
Patience
b.
Perservance
c.
Empathy
d.
Knowledge
e.
All of these
15.
Which of the following
statements is correct ?
a.
Marketing is not
required due to globalisation
b.
Marketing causes
higher expenses and losses
c.
Marketing is not
required in profit making companies
d.
Marketing sharpens the
mind of the employees
e.
Marketing is a waste
of time in established companies
16.
A true marketing
mindset requires_____________
a.
Control mindset
b.
Command mindset
c.
Passive mindset
d.
Active mindset
e.
Inert minset
17.
Innovation means
____________
a.
Inspiration
b.
Enthusiasm
c.
Compensation
d.
Creativity
e.
All of these
18.
Internal marketing
means _________________
a.
Marketing to self
b.
Marketing to family
members
c.
Marketing to the staff
members
d.
Marketing inside india
e.
Marketing outside
india
19.
Modern styles of
marketing are ________________
a.
Telemarketing
b.
Web marketing
c.
Advertisement on the
net
d.
E – mails
e.
All of these
20.
A good and effective
DSA should _____________
a.
Copy the competitor
company
b.
Criticize the
competitior company
c.
Join the competitior
company
d.
Be passive
e.
Be more effective than
the competitoir company
Key
1.
c 2. e 3.
b 4. b 5.
b 6. a 7.
e 8.
e 9.
d 10.
a
11.
b 12.
e 13.
c 14.
e 15.
d 16.
d 17.
d 18. c 19.
e 20.
e
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