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April 19, 2014

SBI Clerks Marketing MCQs - Set 3


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Friends, here is the set 3 of Marketing Multiple Choice Questions for upcoming SBI PO Exam 2014. You can Read Set 1 from here and Set 2 from here. Happy Reading :)

What is the name of the procedure used to predict the effects of new products and processes on a firm or on society in general ?
  1. Technology Assessment
  2. Environmental Scanning
  3. Societal Estimation
  4. Environmental Assessment
  5. Social Audit

___________ are products bought by individuals and organizations for further processing or for use in conducting a business ?
  1. Consumer Products
  2. Services
  3. Industrial Products
  4. Speciality Products
  5. None of these

The ________ is a person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts influence on others
  1. facilitator
  2. reference actor
  3. opinion leader
  4. social role player
  5. none of these

____________ includes practices such as overstating the product's features or performance, luring the cutomer to the store for a bargain that is out of stock, or running rigged contests.
  1. Deceptive promotion
  2. Deceptive packaging
  3. Deceptive pricing
  4. Deceptive cost structure
  5. none of these

Sales targets are fixed on the basis of__________
  1. Past experience
  2. Time period
  3. Brand positionary
  4. All the above
  5. None of these

Which among the following is an exmaple of Secondary Media ?
  1. Television
  2. Radio
  3. Hoardings
  4. News Papers
  5. None of these

_________ is a principle of enlightened marketing that requires that a company seek real product and marketing improvements.
  1. Innovative Marketing
  2. Consumer-oriented marketing
  3. Value marketing
  4. Sense-of-mission marketing
  5. none of these

The fact that services are sold, produced, and consumed at the same time refers to which of the following service characteristics ?
  1. Intangibility
  2. Inseparability
  3. Variability
  4. Perishability
  5. None of these

Emotional and Rational buying motives can be differentiated on the basis of 
  1. Time in purchasing
  2. Dominance
  3. nature of Product
  4. All of the above
  5. None of these

Marketing implies "Meeting needs of __________________
  1. of the cutomer only
  2. of the needs of seller and buyer
  3. of the needs of the customers profitability
  4. all the above
  5. none

The purpose of strategic planning is to find ways in which of the company can best :
  1. overcome losses
  2. use its strengths to take advantage of attractive opportunities in the environment
  3. avoid paying taxes
  4. avoid the expense of costly research and development while still getting the benefits
  5. none of these

According to the price/quality strategy matrix, when a company overprices its product in relation to its quality it is considered to be using which type of strategy ?
  1. Good-value strategy
  2. Premium strategy
  3. Overcharging strategy
  4. Snob strategy
  5. none of these

Consumer goods with unique characteristics or brand identification often requiring a special purchase effort are called :
  1. custom products
  2. speciality products
  3. convenience products
  4. shopping products
  5. none of these

_____________ is the practice of adopting policies and developing strategies that both sustain the environment and produces profits for the company
  1. Environmentalism
  2. Environmental sustainability
  3. Consumerism
  4. Consumer accountability
  5. None of these

The following does not represent a market situation.
  1. A bank
  2. A fund rising Charity Show for the members of an NGO
  3. A mediation Camp conducted by a club for it's members
  4. A stall distributing prasad of a mandir
  5. All of the above

Traditionally, companies have defined their business in product terms or in technological terms. However, misison statements should be all of the following EXCEPT :
  1. Market Oriented
  2. A statement of religion
  3. motivating
  4. based on distinctive competencies
  5. none of these

The primary reason that many companies work to become the "low-cost producers" in  theri industry is because :
  1. the can generate more advertising
  2. they can please top management
  3. they can gain tax advantages
  4. they can set lower prices that result in greater sales and profits
  5. none of these

A company is practicing _______ if it focuses on sub segments with distinctive traits that may seek a special combination of benefits
  1. micro marketing
  2. niche marketing
  3. mass marketing
  4. segment marketing
  5. none of these

When a company reviews sales, costs, and profit projections for a new product to find out whether these factors satisfy the company's objectives, they are in which of the following new process development stages ?
  1. Concept development and testing
  2. Commercialization
  3. Business analysis
  4. Marketing strategy development
  5. none of these

______________________ has the advantage of being high in selectivity, low cost, immediacy, and interactive capabilities.
  1. Direct mail
  2. Outdoor
  3. Online
  4. Radio
  5. None of these

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