Marketing Multiple Choice Questions for SBI Clerks Exam - Set 14

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Friends,  here is the set 14 of Multiple Choice Questions on Marketing for upcoming SBI Clerks exam 2014. Happy Reading :)

The main reason a manufacturer may try to prohibit intermediaries from selling its products outside designated sales territories is to

1. tighten its control over distribution of its products
2. discourage competition from other manufacturers
3. incorporate selective distribution
4. contain costs
5. none of these

Wholesaling is best defined as

1. all transactions in which products are bought for resale, for making other products, or for general business operations
2. all transactions made at retail outlets only
3. all transactions in which purchases are for production of other goods only
4. all marketing activities necessary to expedite exchanges to ultimate consumers
5. none of these

From a retailer's point of view, the MOST basic advantage of using a wholesaler is that the wholesaler

1. extends credit to the retailer
2. provides storage facilities to the retailer
3. can perform physical distribution activities more efficiently than the retailer
4. takes ownership of goods for the retailer
5. none of these

A merchant wholesaler

1. takes title and assumes risk and is generally involved in buying and reselling products
2. takes title and possession of goods and sells only to retailers
3. does not take title and possession of goods but may facilitate
4. deals exclusively with industrial products
5. none of these

Find the true statement

1. Marketing is a waste of the employee's time
2. Marketing is not required in India due to its vast population
3. Marketing involves additional work
4. Marketing involves team work
5. Marketing is not required today due to IT advancement

A cash-and-carry wholesaler would be expected to

1. provide transportation
2. handle high turnover products
3. provide credit
4. carry a wide variety of products
5. provide a wide range of services

The primary purpose of a broker is to

1. take title to a producer's goods before selling them to retailers or consumers
2. sell directly to the final consumer
3. supply products in the food industry by developing permanent, trusting relationships with buyers
4. sell delivery to producers
5. bring buyers and sellers together

The broad objective of channel selection is ______________

1. Availability of production in the target market
2. Smooth movement of the product
3. Information communication
4. All of the above
5. none of these

Which among the following is not a function of marketing channel ?

1. Buying
2. Selling
3. Producing
4. Promoting
5. none of these

The people and organizations who assists the flow of products and information to marketing channels are called _____________

1. Merchants
2. Dealers
3. Both 1 and 2
4. Facilitating agents
5. none of these

A Target Market is

1. entire country
2. entire city
3. entire globe
4. that which consists of customers who need the identified product
5. all of these

Sales forecasting involves

1. Sales planning
2. Sales pricing
3. Distribution Channels
4. Consumer tastes
5. all of these

The functions of distribution channel do not include _____________

1. Gathering and providing market information
2. Marketing research
3. Assisting the consumer in understanding and using the goods
4. Promoting the sales of goods
5. none of these

Distribution channels carry out the following functions except ___________________

1. Physical distribution
2. Fixing the price
3. Matching the offer
4. Risk taking
5. None of these

A manufacturer owned middleman that sells products and provides support services for the manufacturer's sales force is called a sales ___________

1. branch
2. office
3. manager
4. broker
5. agent

The retailer is usually in an excellent position to

1. make the most profits in the channel
2. be the channel leader
3. gain feedback from consumers
4. co-ordinate the production strategy
5. none of these

A direct marketing channel is also called as ___________ level channel.

1. Three
2. two
3. one
4. zero
5. none of these

Direct marketing and automatic vending are examples of

1. off-premise retailing
2. portfolio retailing
3. non-store retailing
4. off-price retailing
5. direct retailing

Which one of the following is NOT a form of direct marketing ?

1. catalog retailing
2. telemarketing
3. personal selling
4. direct mail
5. none of these

An arrangement in which a supplier grants a dealer the right to sell products in exchange for some type of consideration is

1. licensing
2. retailing
3. franchising
4. wholesaling
5. none of these

Marketing Bits for SBI PO Exam 2014

Read Set 1 here

Read Set 2 here

Read Set 3 here 

Read Set 4 here 

Read Set 5 here 

Read Set 6 here 

Read Set 7 here 

Read Set 8 here 

Read Set 9 here 

Read Set 10 here

Read Set 11 here

Read Set 12 here

Read Set 13 here

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