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May 22, 2018

Paytm launches new initiative 'Paytm AshaKiran'

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To empower women, the Paytm Payments Bank today announced a new initiative titled 'Paytm AshaKiran’. With this programme, Paytm Payments Bank aims to educate rural women about  financial services and create new employment opportunities in small towns and cities in India’s formal banking systems.

For the first phase of this programme, Paytm has partnered with the United Nations Development Program (UNDP) as part of its Disha project, which is supported by the IKEA Foundation and women-related organizations like SHEROES. The plan is to mobilise self-help groups and organize workshops in smaller cities and towns across Maharashtra, Karnataka, Haryana, Andhra Pradesh, and Uttar Pradesh.

The programme will offer skill development opportunities to rural women by training and certifying them to act as banking correspondents. These women can then act as a catalyst in the nationwide rollout of Paytm’s bank offerings.

Further, the bank plans to continue partnering with government bodies and other such organisations to reach more women across India.

Paytm is planning to empower close to one million women within the first year of operations through this programme.

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