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- In which of the following situations Net profit is maximized ?
- Contribution is maximized
- Contribution is minimized
- Fixed cost increased and variable cost decrease
- Fixed cost remains unaltered
- None of these
- Routinization of Decision by the channels of distribution helps in which of the following ?
- Which among the following is the only revenue generating element among the 4Ps of Marketing ?
- Price
- Place
- Promotion
- Product
- None of these
- Which among the following is the first stage of Marketing process ?
- Strategy Formulation
- Marketing Planning
- Programming, Allocating and Budgeting
- Implementation
- Monitoring and Auditing
- Which among the following is execution phase of marketing planning ?
- Monitoring
- Budgeting
- Strategy Formulation
- Implementation
- Allocating
- Which among the following ultimately drives to maximizing profits ?
- Customer Segmentation
- Customer Acquisition
- Customer Retention
- Customer Needs
- both 3 & 4
- Which among the following is not a correct consequence of inflation in marketing ?
- inflation decreases the purchasing power of money
- inflation increases the cost of marketing
- inflation makes consumers more conscious of prices
- inflation negativity affects sales
- All of these
- Market segmentation does not aid to decision making as which of the following ways ?
- identifying groups of customers
- avoid trial and error methods
- address the customer need effectively
- analysis and market segmentation
- Skimming pricing
- Which among the following is not criteria for segment ?
- it must be internally homogenous
- it must be identifiable
- it must be accessible
- it must have high purchasing power
- None of these
- Which among the following is not used for Psychographic market segmentation ?
- Personality traits
- Perception
- Attitudes
- Social Roles
- Educational Level
- Which among the following is oldest variable of market segmentation ??
- Geography
- Demography
- Psychography
- General Lifestyle
- Sociomapping
- Which among the following helps a marketer to help the product occupy a distinct and valued price in the target customer's mind ?
- Pricing
- Promotion
- Positioning
- Advertisement
- Display
- "Terms & Conditions" is a sub element of which of the 4Ps of marketing ?
- Product
- Price
- Place
- Promotion
- None of these
- Which among the following provides "core benefits" ?
- Generic product
- Expected product
- Augmented product
- Potential product
- Branded product
- Which among the following is not a quality of Banking Service ?
- Intangible
- Perishable
- Inseparable
- Customizable
- Ownership
- In marketing reduction in the sales volume, sales revenue, or market share of one product as a result of the introduction of a new product by the same producer is called as ?
- Decoy effect
- Co-marketing
- Cannibalization
- Cross merchandising
- Complex sales
- The Unilever's products Rin Bar, Wheel Bar, Rin Powder, Wheel Power, Surf and Surf Excel can be kept in which of the following ?
- Multibranding
- Product Line
- Product Mix
- Product Index
- Product Bundling
- The Unilever's products Rin Bar, Le sancy Soap, Close up toothpaste, Ponds talcum powder and Lakme cream can be kept in which of the following categories ?
- Product line
- Product mix
- Product bundling
- Product items
- Product index
- In which stage of the product life cycle (PLC) the profits are low / negligible ?
- Introduction
- Growth
- Maturity
- Decline
- None of these
- Emphasis should be laid down on which of the following in the introduction phase of Product Life Cycle ?
- Profits
- Cash Inflows
- Market Establishment
- Distribution Strategy
- Market Segmentation
Read more Marketing Aptitude Online Practice Tests for SBI Associates Clerks 2014 from below
- Read Set 31 from here
- Read Set 30 from here
- Read Set 29 from here
- Read Set 28 from here
- Read Set 27 from here
- Read Set 26 from here
- Read Set 25 from here
- Read Set 24 from here
- Read Set 23 from here
- Read Set 22 from here
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- Read Set 15 from here
- Read Set 14 from here
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- Read Set 11 from here
- Read Set 10 from here
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- Read Set 8 from here
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- Read Set 6 from here
- Read Set 5 from here
- Read Set 4 from here
- Read Set 3 from here
- Read Set 2 from here
- Read Set 1 from here
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Ist step of mrktng is planning of it not implementation.implementation is the last step .answer should be mrktng planning of ques no 4.pls correct it
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