Marketing Quiz - Set 37

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1. ATM of the bank is a means of _______________
1. Indirect Marketing
2. Direct Marketing
3. Negative Marketing 
4. All of these 
5. None of these
2. Bank Marketing concept is a ________________
1. Product planning
2. Deposits 
3. Loan
4. Advances 
5. Customer - Oriented philosophy
3. In Bank 'Sovereignty' word may be used for ___________
1. Bank's employees
2. Bank's managing director 
3. Bank's customer
4. Bank'slaw
5. Rules
4. Which is Product line of a bank ?
1. Credit Card or Debit Card 
2. ATM
3. International Debit Card 
4. Golden Debit Card 
5. All of these 
5. Which is a Final account of a bank ?
   
1. Profit and Loss A/c
2. Balance Sheet
3. Trading A/c
4. 1 and 2
5. None of these
6. A system that allows the marketing manager to evaluate the proposed national marketing program in a smaller, less expensive situation with a view to determining whether the potential profit opportunity from rolling out the new product or line extension outweighs the potential risks is called ? 
1. Test Markets
2. Consumer Markets
3. User Markets
4. Pre-Markets
5. Dealer Markets
7. Concentrated Marketing Strategy adopted by which bank ?
1. Canara Bank - Car Loan
2. SBI-Education, Car and House loan
3. HDFC - House Loan
4. All of these
5. None of these
8. MR means ?
1. Money and Rate 
2. Marginal Revenue from product 
3. Money and Reserve 
4. More Reserve 
5. All of these
9. VAT stands for ?
1. Value After Tax
2. Value After Technique 
3. Value Added Tax
4. Value Attained Tax
5. None of these
10. Cyber marketing is known as ____________
1. On-line marketing 
2. Internet marketing 
3. E-Commerce 
4. All of these
5. None of these
11. What is the full form of "PIN" ?
1. Product In Net
2. Pull in Net
3. Push in Number
4. Product Identification Number
5. Personal Identification Number
12. An Individual cannot open his account in  which of the following ?
1. Regional Rural Bank
2. RBI
3. Scheduled Commercial Bank 
4. All of these
5. both 2 and 3
13. Narasimham committee was related to ?
1. High Education Reforms 
2. Tax Structure Reforms
3. Banking Structure Reforms
4. All of these
5. None of these
14. Which pair is not correct ?
1. EXIM Bank - Financing for export and import 
2. RBI - Banker's Bank
3. IDBI - Industrial Finance 
4. FCI - Financial Assistance to Commercial Institutions 
5. All of these
15. Which is the largest commercial bank of the country ?
1. United Commercial Bank 
2. Punjab National Bank
3. State Bank of India
4. Reserve Bank of India
5. Syndicate Bank
16. The main aim of UTI is ?
1. to promote small savings 
2. to give loans to small units
3. to impose taxes
4. to declare support price of crops
5. all of these
17. Which of the following online marketing giants has recently announced that it is getting into the movie making business ?
1. Snapdeals
2. Myntra
3. Ebay
4. Amazon
5. Flipkart 
18. FDR is 
1. Fixed Date Rate
2. Full Date Rate 
3. Fixed Deposit Receipts 
4. All of these
5. None of these
19. A type of advertising intended to influence a target audience on some matter, such as political or social issue, that also impacts the marketing organization is called as ?
1. Agency Advertising
2. Advocacy Advertising
3. Political Advertising
4. Influential Advertising
5. None of these
20. Identification of a group of individuals or households (or institutions or objects) that can be reached by mail, telephone, or in person, and that possess the information relevant to solving the marketing problem at hand is called ?
1. Reaching
2. Testing
3. Picking
4. Sampling
5. Rating

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