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April 29, 2014

Marketing MCQs for SBI Clerks Exam - Set 7

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The nature of internet commerce can best be described as
  1. Tangible
  2. Non-Territorial
  3. Territorial
  4. Both 1 & 2
  5. None of these



The law of Pull & Push of web marketing refers to
  1. Pull people to your site, then push quality information to them
  2. Pull people to your site and force them to purchase
  3. Push people into your business
  4. Pull the interest of people
  5. None of these





What is the first thing about an advertisement that attracts our attention ?
  1. Product
  2. Music
  3. Model
  4. Special Effects
  5. None of these





M-Commerce is a new term in latest marketing technique. It is _______________
  1. Misuse of Mobile phones & E-commerce
  2. Mobile phones in marketing
  3. Marketing by Commerce Students
  4. Mega Commercial activities
  5. None of these





Most organizational purchase decisions are made by
  1. one person
  2. a team of purchasing agents
  3. a firm's buying centre
  4. inventory control personnel
  5. the sales force






To determine its strengths and weaknesses, manager might ask customers all of the following except
  1. Was the quality good ?
  2. Was the price reasonable ?
  3. Have you heard the company slogan ?
  4. Was the delivery efficient ?
  5. None of these







If the market share of a company is increasing
  1. It is a sign of progress
  2. The company must take the action to arrest the trend
  3. Both 1 & 2
  4. Neither 1 nor 2
  5. None of these






In modern days sales approach is based on
  1. Value sharing
  2. Relation building
  3. Co-ordinated approach
  4. All the above
  5. None of these






The demand for many industrial products for which a price increase or decrease will not significantly affect the demand is
  1. elastic
  2. inelastic
  3. derived
  4. joint
  5. none of these






As a counselor, a personnel manager ___________________
  1. reminds the management of moral obligations towards employees
  2. encourages the employees
  3. tries to settle the disputes between labour and management
  4. all of the above
  5. none of these






The group of people within an organization who are involved in making organizational purchase decisions is referred to as
  1. the new-task team
  2. negotiators
  3. purchasing agents
  4. deciders
  5. the buying centre






What do you mean by Delphi Technique in Market Research ?
  1. In this a questionnaire is prepared
  2. Depth interviews are conducted
  3. Information is elicited by means of discussions with various experts in the field
  4. All of the above
  5. None of these






For routinely purchased items, buyers are frequently the :
  1. Users
  2. Influencers
  3. Deciders
  4. Gatekeepers
  5. None of these






Information systems can assist managers by ______________
  1. Providing information
  2. Providing data on internal sources
  3. Directing
  4. All of the above
  5. None of these






In the AIDAS theory of selling 'D' stands for
  1. Determinants
  2. Demand
  3. Desire
  4. Development
  5. None of these






Which among the following is the main advantage of depth interviews ?
  1. Accurate information
  2. Hidden information
  3. Time saving
  4. High cost
  5. None of these






Primary data is generally collected through
  1. Survey
  2. Experiment
  3. Observation
  4. Census report
  5. None of these






Secondary data is collected through
  1. Observation
  2. Survey
  3. Official record
  4. Experiment
  5. None of these






Primary data are BEST described as the :
  1. first batch of data collected for a specific study
  2. data that are observed, recorded, or collected from respondents
  3. data that were compiled for some purpose other than the current study
  4. data that are collected from a computerized database
  5. none of these






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2 comments:

  1. IBPS PO 3 CANDIDATE CASE NOW COURT ACCEPT PLEASE REFER PATNA HIGH COURT WEBISTE PRESENT STATUS OF CASE : CWJC-8191/2014
    CASE NUMBERCWJC-8191/2014 DATE OF FILING : 24-APR-2014
    SUBJECT : SELECTION , BANK SER REGISTRATION DATE : 29-APR-2014
    DISTRICT : PATNA PETITIONER : RISHI JAISWAL & ANR PETITIONER ADVOCATE ARJUN KUMAR
    RESPONDENT : THE UNION OF INDIA & ORS RESPONDENT ADVOCATE : N. A. SHAMSI (A.S.G.)
    NEXT LISTING COURT : MR. JUSTICE CHAKRADHARI SHARAN SINGH NEXT LISTING PURPOSE : FOR ADMISSION II
    LISTING POSITION : MR. JUSTICE CHAKRADHARI SHARAN SINGH , FOR ADMISSION II ON 30-APR-2014 AT 10:30

    ReplyDelete
  2. Thnx..
    Any idea when will the fci mt result will be declared which was held in Nov last year?

    ReplyDelete

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