Marketing MCQs for SBI Clerks Exam - Set 7

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The nature of internet commerce can best be described as

1. Tangible
2. Non-Territorial
3. Territorial
4. Both 1 & 2
5. None of these

The law of Pull & Push of web marketing refers to

1. Pull people to your site, then push quality information to them
2. Pull people to your site and force them to purchase
3. Push people into your business
4. Pull the interest of people
5. None of these

What is the first thing about an advertisement that attracts our attention ?

1. Product
2. Music
3. Model
4. Special Effects
5. None of these

M-Commerce is a new term in latest marketing technique. It is _______________

1. Misuse of Mobile phones & E-commerce
2. Mobile phones in marketing
3. Marketing by Commerce Students
4. Mega Commercial activities
5. None of these

Most organizational purchase decisions are made by

1. one person
2. a team of purchasing agents
3. a firm's buying centre
4. inventory control personnel
5. the sales force

To determine its strengths and weaknesses, manager might ask customers all of the following except

1. Was the quality good ?
2. Was the price reasonable ?
3. Have you heard the company slogan ?
4. Was the delivery efficient ?
5. None of these

If the market share of a company is increasing

1. It is a sign of progress
2. The company must take the action to arrest the trend
3. Both 1 & 2
4. Neither 1 nor 2
5. None of these

In modern days sales approach is based on

1. Value sharing
2. Relation building
3. Co-ordinated approach
4. All the above
5. None of these

The demand for many industrial products for which a price increase or decrease will not significantly affect the demand is

1. elastic
2. inelastic
3. derived
4. joint
5. none of these

As a counselor, a personnel manager ___________________

1. reminds the management of moral obligations towards employees
2. encourages the employees
3. tries to settle the disputes between labour and management
4. all of the above
5. none of these

The group of people within an organization who are involved in making organizational purchase decisions is referred to as

1. the new-task team
2. negotiators
3. purchasing agents
4. deciders
5. the buying centre

What do you mean by Delphi Technique in Market Research ?

1. In this a questionnaire is prepared
2. Depth interviews are conducted
3. Information is elicited by means of discussions with various experts in the field
4. All of the above
5. None of these

For routinely purchased items, buyers are frequently the :

1. Users
2. Influencers
3. Deciders
4. Gatekeepers
5. None of these

Information systems can assist managers by ______________

1. Providing information
2. Providing data on internal sources
3. Directing
4. All of the above
5. None of these

In the AIDAS theory of selling 'D' stands for

1. Determinants
2. Demand
3. Desire
4. Development
5. None of these

Which among the following is the main advantage of depth interviews ?

1. Accurate information
2. Hidden information
3. Time saving
4. High cost
5. None of these

Primary data is generally collected through

1. Survey
2. Experiment
3. Observation
4. Census report
5. None of these

Secondary data is collected through

1. Observation
2. Survey
3. Official record
4. Experiment
5. None of these

Primary data are BEST described as the :

1. first batch of data collected for a specific study
2. data that are observed, recorded, or collected from respondents
3. data that were compiled for some purpose other than the current study
4. data that are collected from a computerized database
5. none of these

Read Set 1 here

Read Set 2 here

Read Set 3 here 

Read Set 4 here 

Read Set 5 here 

Read Set 6 here

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