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September 26, 2012

Marketing Aptitude Practice Questions


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Friends, here are some Marketing Aptitude Practice Questions.  Which will be useful for the upcoming SBI Exam Preparation. For the New readers, First go through this link and read the Marketing Aptitude Lessons Here. After completing the preparation, just try to answer the following questions. This will increase your confidence levels and the grip on the Marketing Aptitude.

1.      Market Research is useful for ____
(a)    Deciding proper marketing strategies.
(b)   Deciding the selling price
(c)    Choosing the right products
(d)   Choosing the sales persons
(e)    All of these

2.      A ‘call’ means ___
(a)    shout out to somebody
(b)   a profession or business
(c)    visit friends
(d)   visiting prospective customers
(e)    after sales services

3.      Conversion means ____
(a)    meeting a prospective client
(b)   interacting with a prospective client
(c)    converting an employer into an employee
(d)   converting a seller to a buyer
(e)    converting a prospective client into a buyer

4.      Customization means ___
(a)    acquiring more customers
(b)   regulating customers
(c)    special products to suit each customers
(d)   more products per customer
(e)    all of these

5.      Modern styles of marketing include ___
(a)    digital marketing
(b)   tele-marketing
(c)    e-commerce
(d)   e-mails solicitation
(e)    all of these

6.      value added services means ___
(a)    costlier products
(b)   large number of products
(c)    additional services
(d)   at par services
(e)    none of these

7.      Aggressive marketing is necessitated due to ___
(a)    globalization
(b)   increased competition
(c)    increased production
(d)   increased job opportunities
(e)    all of these

8. Bank Marketing means -
 (a) Selling of Banks
 (b) Buting of banks
 (c) Merger of banks
 (d) Selling bank's products and services
 (e) Selling various items in banks

9. Proper pricing is needed for -
(a) Extra charges of extra services
(b) Levy of VAT
(c) Good customer services
(d) Putting burden on the customer
(e) Service with extra facilities

10. Relationship selling means -
(a) Preparing a list of relatives
(b) Cross selling
(c) Selling to relatives
(d) Selling to strangers
(e) Telemarketing

11. In ‘Double-win’ strategy-
(a) Customer gets an additional benefit
(b) Customer gets price debate.
(c) Both customs and the sales person come out with sense of satisfaction
(d) Both (a) and (b)

12.Consumer behavior, ‘Perception is a process through which
(a) a consumer make ultimate purchasing
(b) a consumer is satisfied
(c) a consumer’s mind receives, organizes and interprets physical stimuli
(d) Both (a) and (c)

13. Sales forecast implies
(a) an estimate of the maximum possible sales opportunities present in a particular market segment
(b) an estimate of sales, in physical units, in a future period
(c) Both (a) and (b)
(d) Neither (a) nor (b)

14. A theory states that no matter how efficiently goods / services are produced, if they cannot be delivered to the customer in the quickest possible time it is vain.
This theory is called
(a) Quickest the best
(b) Instant service
(c) Service on time
(d) Timely effort

15. Entrepreneurs find direct marketing the attractive because of
(a) Investment is low
(b) It doesn’t required specialized skills
(c) Returns are quick
(d) All of the above

16. Demonstration is an exercise to
(a) attractively pack and display the goods
(b) prove the characteristic of the product
(c) Both (a) and (b)
(d) Neither (a) and (b)

17. Which among the following is not an example of Direct marketing ?
(a) tele-marketing
(b) sales on internet
(c) mail order sales
(d) Retail stores

18. ‘Casual’ research is basically concerned with
(a) establishing cause and effect relationship
(b) arriving at a forecast or prediction of interest
(c) measuring and estimating the frequencies with which of things occur
(d) All of the above.

19. A method, in which Brand equity is measured by comparing difference between the retail price of the brand and the retail price of an unbranded product in the same category is called ___
(a) Brand goodwill method
(b) Price premium method
(c) Both (a) and (b)
(d) Neither (a) nor (b)

20. Media planning includes ____
(a) assessing lost
(b) selecting the right medium
(c) both (a) and (b)
(d) Neither (a) nor (b)

21. In India, which commission can be approached to curb misleading advertisements
(a) MRTP
(b) MTP
(c) ISPT
(d) QTP

22. In marketing ‘initiator’ is a term which describes
(a) who determines that some need is not being met and authorities a purchase to rectify the situation
(b) who most directly involved in the consumption of the product
(c) Both (a) and (b)
(d) Neither (a) nor (b)

23. One of the methods for Market Monitoring is__
(a) to watch TV serials
(b) to discuss with other sales persons
(c) to monitor media outlets
(d) All of these
(e) None of these

24. Delivery Channel means—
(a) maternity wards
(b) handing over the products to the buyers
(c) places where products are made available to the buyers
(d) All of these
(e) None of these

25. The aim of successful marketing is—
(a) to increase the sale
(b) to increase the profit
(c) to increase the output of sellers
(d) All of these
(e) None of these

Liked this post? You can read Complete Preparation Material for the SBI Associate Clerical Exam Here

Provided by Harika 

Marketing Aptitude Practice Papers for SBI


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