SBI Clerks Marketing Aptitude Practice Tests - Set 19

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1. Which of the following is a sales method, where the customer's attention is drawn, benefits are showed, and finally the deal is closed ?
1. above-the-fold-method
2. ABC method
3. Absolute Benefit Method
4. Attention Benefit method
5. None of these
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2. 'Shoplifting' is known as _____________
1. theft of retail merchandise during store house
2. burglary of a house
3. Both 1 and 2
4. Neither 1 nor 2
5. None of these
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3. A merger is also called as ______________
1. an amalgamation
2. a consortium
3. a joint venture
4. an acquisition
5. None of these
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4. A group of Blue collar customers of a bank will be placed in which of the following segments ?
1. Profession segments
2. Gender based segment
3. Income segment
4. Institutional Segment
5. None of these

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5. Inventory means ?
1. amount of goods sold
2. amount of goods lying unsold
3. manufacturing new products
4. amount of goods sold on credit
5. None of these
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6. ______________ means making a smaller business, part of a larger one, so that the smaller company in effect no longer exists.
1. Merger
2. Amalgamation
3. Absorption
4. Invention
5. None of these
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7. A price fixed by a manufacturer which cannot be varied by a retailer is called ____________
1. Ad valorem Price
2. Manufacturing price
3. Retailer's price
4. Market Price
5. Administered Price
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8. Which of the following is the tax calculated on the sales value of the goods ?
1. Custom tax
2. Excise duty
3. Invention cost
4. Reimbursement Duty
5. Ad valorem tax
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9. A product with added benefits such as warranties or installation service etc.
1. Augmented Product
2. Bullion Product
3. Manufacturer's Product
4. Retailer's product
5. None of these
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10. A period of expansion of business activity is called
1. depression
2. recession
3. slump
4. boom
5. None of these
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11. Bullion does not include
1. gold
2. silver
3. cash
4. both 1 and 2
5. None of these
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12. Which of the following is an example of an intangible asset ?
1. building 
2. machinery
3. patent
4. cash
5. None of these
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13. Production cost which increase with the quantity of product made is called ?
1. Absorption Cost
2. High Production Cost
3. Non-fixed cost
4. Variable cost
5. None of these
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14. List of goods being transported, made out by the carrier is called ?
1. Bill of Exchange
2. Waybill
3. Indemnity Bond
4. Lorry Bond
5. None of these
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15. Monopsony is a market situation in which there exists
1. many customers one supplier
2. many customers many suppliers 
3. few customers few suppliers
4. one customer many suppliers
5. None of these
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16. An index showing the rises and falls of prices of manufactured goods as they leave the factory is called
1. Sales Index
2. Wholesale Price Index
3. Individual Price Index
4. International Price Index
5. None of these
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17. Which of the following belongs to the category of 'White Goods' ?
1. Refrigerator
2. Turbine
3. Train
4. Cement
5. None of these
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18. Which of the following characteristics is not associated with wholesalers ?
1. Assembly
2. Distribution to retailers
3. Selling to consumers
4. Grading
5. None of these
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19. Loco Price means ?
1. customer's price
2. retailer's price
3. wholesaler's price
4. manufacturer's price
5. None of these
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20. In India, which commission can be approached to curb misleading advertisements ?
1. CCI
2. MTP
3. ISPT
4. QTP
5. None of these
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• Important Points you should know about Marketing
• Marketing Abbreviations   
• Marketing Basics - Part 1 
• Marketing Basics - Part 2
•  Read Set 18 from here
•  Read Set 17 from here
•  Read Set 16 from here
•  Read Set 15 from here
•  Read Set 14 from here
•  Read Set 13 from here
•  Read Set 12 from here
•  Read Set 11 from here
•  Read Set 10 from here
•  Read Set 9 from here
•  Read Set 8 from here
•  Read Set 7 from here
•  Read Set 6 from here
•  Read Set 5 from here
•  Read Set 4 from here
•  Read Set 3 from here
•  Read Set 2 from here
•  Read Set 1 from here

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