Marketing Expected Questions for SBI Clerks Exam 2014 - Set 11

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Friends, this is the 11th Set of our SBI PO Exam's Expected Marketing Question series. You can check remaining sets from below. Happy Reading :)

Which among the following is / are true about 'Brand Rejuvenation' ?

1. It adds value to an existing brand
2. It refocus the attention of consumer
3. It helps overcome the consumer's boredom
4. All of the above
5. None of the above

Modern method of marketing include

1. publicity on the net
2. advertisement on the net
3. soliciting business through e-mails
4. tele marketing
5. all of these

Marketers should view packaging as a major strategic tool, especially for

1. consumer convenience products
2. consumer shopping products
3. industrial products
4. specialty products
5. none of these

A true marketing requires

1. command and other mindset
2. control mindset
3. passive mindset
4. active mindset
5. none of these

Multiple packaging is

1. likely to increase demand
2. the same as family packaging
3. the most effective type of packaging
4. the most expensive type of packaging
5. none of these

The package design of a bag of flour would most likely be criticized for being

1. unsafe to the environment
2. unsafe to the user
3. deceptive
4. functionality deficient
5. well suited for multiple-unit packaging

The label on a soft drink reads "cool and refreshing". For what reason are these words used ?

1. To provide information
2. To encourage multiple purchases
3. To promote the product
4. To satisfy legal requirements
5. none of these

One distinguishing factor between a brand name and a brand mark is that a brand name

1. creates customer loyalty
2. consists of words
3. identifies only one item in the product mix
4. implies an organization's name
5. none of these

____________ brands usually require a producer to become involved in distribution, promotion, and pricing decisions.

1. Retailer
2. Manufacturer
3. Own label
4. Wholesaler
5. none of these

When a firm uses one of its existing brand names as part of a brand name for an improved or new product, the branding is called ____________

1. individual branding
2. overall family branding
3. line family branding
4. brand-extension branding
5. none of these

When ______________ branding is used, all of a firm's products are branded with the same name or atleast part of the name

1. individual
2. trademark
3. family
4. selective
5. extension

The four levels of brands are the tangible product, the basic brand, the potential brand and the ______________ brand

1. targeted
2. augmented
3. aggregated
4. positioned
5. none of these

Which of the following sentences is true ?

1. Marketing is not required in a Buyer's Market
2. Marketing is not required in a Seller's Market
3. Marketing is not required due to competition
4. Marketing is not required due to liberalization
5. Marketing is not required due to globalization

For effective marketing the salesmen should have which of these qualities

1. Creativity
2. Team Spirit
3. Motivation
4. Effective Communication Skills
5. All of these

Market information means

1. Knowledge of shops and bazaars
2. Knowledge of shopping malls
3. knowledge of customer profile and product mix
4. knowledge of various languages
5. none of these

Labeling is important for three reasons, including promotional and legal reasons. What is the third reason ?

1. Marketing
2. Branding
3. Strategic
4. Informational
5. none of these

Which among the following is / are advantages of packaging ?

1. it helps increase sales
2. it adds to the use of product
3. it helps in storage
4. all of the above
5. none of the above

A brand manager in a multiproduct firm would be considered responsible for

1. the performance of a specific brand
2. all brands within a product line
3. branding the products of the firm
4. all brands made by the firm
5. none of these

The members of a venture team come from ?

1. the marketing department
2. the research and development department
3. the production and finance departments
4. different functional areas of an organization
5. none of these

All of the following are major steps in developing new products except

1. test marketing
2. evaluation of competitors efforts
3. screening
4. business analysis
5. idea generation

Read Set 1 here

Read Set 2 here

Read Set 3 here 

Read Set 4 here 

Read Set 5 here 

Read Set 6 here 

Read Set 7 here 

Read Set 8 here 

Read Set 9 here 

Read Set 10 here

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