English Vocabulary from
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Marketing Aptitude for Sbi Associate Clerk Exam
Out of the following,.....is not
one of the three levels of a product :
a) Core
b) Augmented
c) Actual
d) Fragmented
e) all of these
Out of the following,.....is not
an objective of pricing :
a) Profit
b) Stabilising demand and sales
of the product
c) Improvement in product quality
c) Expansion of business
e) all of these
Of the following pricing methods,......is
not based on competitors pricing :
a) English Auction
b) Sealed—Bid Auction
c) Group Pricing
d) None of these
e) all of these
A prospect means
a) any customer who walks into
the bank
b) an employee of the bank
c) a customer who is likely to be interested in
bank’s
product or service
d) a depositor of the bank’
e) a borrower of the bank
Goods that are typically bought
by a consumer based on a comparison of suitability, quality, price,and style
are called.....goods :
a) Industrial
b) Speciality
c) Shopping
d) Convenience
e) all of these
Innovation means
a) Compensation
b) inspiration
c) additional perquisites
d) implementing new ideas or new methods
e) None of these
A bank has a special product for
senior citizens which provides cheque book on saving account with customer name
on chaque book, free of cost debit card with over draft facility of rs 15,000, a special pouch for holding passbook, cheque
book and debit card, facility for withdrawal and deposites at any branch of the
bank,free of cost remittances to any branch of the bank, and free of
cost remittances to any branch of
another bank covered under RTGS facility. Which of the following is the core
product in this offering ?
a) Overdraft
b) Remittances
c) Saving account
d) None of these
e) all of these
A lead means
a) a prospect who is more likely to avail of the
Bank’s
product
b) a political leader c) a
religious leader
d) a bank chairman e) None of
these
A Call means
a) calling on friends
b) calling on bank employees
d) to make telephone calls
e) calling on relatives
The Traditional Marketing style
involves
a) Telemarketing b) Digital
Marketing
c) Indirect Marketing
d) Direct Marketing
e) All of the above
Modern Method of Marketing include
a) Publicity on the net
b) Advertisement on the net
c) Soliciting business through
e-mails
d) Tele marketing
e) All of the above
A true marketing requires
a) Command and other mindset
b) Control Mindset
c) Passive mindset
d) Active mindset
e) None of these
Which of the following sentences
is true?
a) Marketing is not required in a
Buyers’ Market
b) Marketing is not required in a Sellers’s market
c) Marketing is not required due
to competition
d) Marketing is not required due
to liberalization
e) Marketing is not required due
to globalization
Market information means
a) Knowledge of shops and bazaars
b) Knowledge of shopping malls
c) Knowledge of customer profile and product mix
d) knowledge of various languages
e) None of these
Market Research is needed for
a) checking the market area
b) checking the right product to
be sold
c) making proper marketing decisions
d) deciding right time to sell
e) All of the above
For effective marketing the
salesmen should have which of these qualities?
a) Creativity b) Team spirit
c) Motivation
d) Effective communication skills
e) All of these
Which of the following statement
is true
a) Marketing makes the company to
go into loss
due to higher expenses
b) Marketing is not required in
profit making
companies
c) Marketing sharpens the minds of the
employees
d) Marketing is a time bound
seasonal function
e) Marketing is a waste of time
Marketing plan helps in
a) better lead generation
b) better systems
c) better results
d) improved balance sheet
e) better customer service
If Marketing is done effectively
which of the following is not required?
a) Advertisement
b) Publicity
c) Market Research
d) Market Segmentation
e) None of these
What is Motivation ?
a) Inspiring the employees to perform better
b) Better communication skills
c) Sales Coaching
d) Market Research
e) None of these
In a Selling Process in today’s
world?
a) Only standard products are sold
b) No customization required
c) the seller need not have product
knowledge
d) the seller should aim at customer satisfaction
e) only quantum of sales matters
Find the true statement
a) Marketing is a waste of the
employees’ time
b) Marketing is not required in
India due to its
vast population
c) Marketing involves additional
work
d) Marketing involves team work
e) Marketing is not required today
due to IT advancement
A Target market is
a) entire country b) entire city
c) entire globe
d) that which consists of customers who need the identified product
e) all of these
Sales forecasting involves
a) Sales Planning
b) Sales Pricing
c) Distribution Channels
d) Consumer tastes
e) All of the above
Which of the following product is
being sold under the brand name ZODIAC
a) Shirts
b) Ties
c) Both A and B
d) Liberty
SWIFT - cars are being
manufactured by
a) DCM
b) Maruti
c) Premier Automobiles
d) Hyundai
e) all of these
With you all the way is the
slogan of ______________
a) Vodafone
b) SBI
c) ICICI
d) Raymonds
e) all of these
Which company used the slogan
“The complete Man” ?
a) DCM
b) GRASIM
c) RAYMONDS
d) VIMAL
e) all of these
Which brand uses the slogan “Made
for each other” for its cigarettes?
a) Cavenders
b) Four Square
c) Red & White
d) Wills
e) all of these
Cross Selling means (E)
a) Identifying customer needs
b) matching the products to
customer needs
c) convincing the customers of
product benefits
d) responding to questions and
objections of customers
e) all of these
The markets are grouped into different
types based on the geographical area, location of market palace , product,nature of transaction, and volume
of the transaction :
In the above statement the
following is not correct:
a) Nature of transaction
b) Geographical area
c) Location of marketplace
d) Volume of transaction
e) None of these
The following offering is not a
service :
a) Fixed deposit receipt
b) Postage stamp
c) Gift coupon of a chain store
d) Insurance Policy
e) all of these
The act of obtaining a desired
object from someone by offering something in return is called as a (n)....
a) Transaction
b) Exchange
c) Relationship
d) Value
e) all of these
Economists use the term......to
refer to a collection of buyers and sellers who transact in a particular product
class :
a) Customer
b)Market
c) Experience
d) None of these
e) all of these
Out of the items mentioned
below,......is not a product
a) Lecture by Shri Sudhansu
Maharaj
b) Simla
c) Visit to Bank’s London office
d) None of these
e) all of these
A product line is a group of
related products that function in a similar manner, are sold to the same customer
groups, and marketed through the same type of outlets :
a) Group
b) Line
c) Category
d) Market
e) all of these
Of the following pricing
strategies,......is not ideal for new products :
a) Market-Skimming
b) Discriminatory Pricing
c)Promotional Pricing
d) None of these
e) all of these
A...discount is offered by the
seller to intermediary who performs functionslike selling, storing and record
keeping :
a) Quantity
b) Trade
c) Cash
d) Seasonal
e) all of these
In market skimming pricing
strategy :
a) Initially price is lower and
then it is increased
b) Initially price is higher and then it is reduced
c) Intial price is high and is
maintained high
d) None of these
e) all of these
Bank of Mathura is offering 1%
higher interest rate on fixed diposite to senior citizens of 60 years and
above. It is practicing__________ :
a) Promotional pricing
b) Psychological pricing
c) Segmental pricing
d) Product mix pricing
e) all of these
With_________pricing, the products
are priced below list price (or even below cost) for a temporary period to
create buying urgency
a) Reference
b) By-product
c) Promotional
d) Market penetration
e) all of the above
Of the following pricing
methods,....is not cost based method.
a) Value pricing
b) Target-return pricing
c) Mark-up Pricing
c) Marginal cost pricing
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