Search your Topic HERE....

May 18, 2012

Marketing Aptitude for SBI Clerks Online Exam - Part 2

23 comments

sponsored links

Marketing Mix (4 Ps) :
The Marketing Mix model (also known as the 4 P's) is a tool used by marketers while defining the marketing strategy. Iif you could identify the right combination of these elements, your marketing would succeed. E. Jerome McCarthy introduced the 4 P's of Marketing as a way to describe the mix of factors required to successfully market a product.

The 4 P’s are :


  • Product
  •  Price
  • Promotion
  • Place (distribution)
5 P’s of Marketing :
  • 4 P’s  
    • Product 
    • Price 
    • Promotion 
    • Place (distribution)  and
  • People
  • Packaging
  • Process 

7 P’s of marketing

  • Product 
  • Price 
  • Place  
  • Promotion  
  • People 
  • Process 
  • Physical evidence

Important Note : Here the first 4 P's are considered as the basis of any marketing process. The last 3 P's are a recently added.

SWOT Analysis 

SWOT Analysis (Strengths, Weaknesses, Opportunities, and Threats) is a tool for auditing an organization and its environment. The SWOT Analysis is the first stage of planning and helps marketers to focus on key issues. Strengths and weaknesses are internal factors. Opportunities and threats are external factors.

Customer Relationship Management (CRM)

In order to sell my product, I should maintain good Customer Relations. I mean I should interact with customers and know their needs and according to that I have to design my product. This is called Customer Relationship Management (CRM in short). The CRM concerns the relationship between the organization and its customers (to learn more about customers' needs and behaviors in order to develop stronger relationships with them).

Three Levels of a Product 

  • Core Product   
  • Actual Product      
  • Augmented Product


Market Research

Researching (or gathering information) about Customers or Market. I mean, to discover what customers want, need, or believe (and ofcourse, how the Act). Once you came to know all the details then you can easilea get an idea on how to market your product.

Market Information 
The Information about Market. I mean the information like the prices of the different commodities in the market, and getting the Demand and Supply information.

Market Segmentation
Market Segmentation is nothing but dividing the market into Parts. Into different homogeneous groups of consumers. The purpose of this is to allow your marketing program to focus on the subset of prospects that are "most likely" to purchase your offering. If done properly this will help to insure the highest return for your marketing expenditures.

Branding 
Displaying the importance of the product and other things in the form of Logo is called Branding (this logo may consists some symbols, colours and letters)


Thats all for now Friends. If you have any doubts or comments, please post them in the comments section so that we can answer. And don't forget to share this post with your friends if you like this... Happy Reading :)


23 comments:

  1. Excellent study material in each and every topic for all the aspirants out there.. Great Work Shiv mam.. :)

    ReplyDelete
  2. Good Explanation

    Thanks alot :)

    ReplyDelete
  3. thankew very much gr8ambitionz.com u made my life so easy
    .very thankew for thinking for us .
    n creating such a mindblowing ,understandable,adaptable website . . jitna thank u kiya jaye kam hai . . i luv dis website . now can say with confidence I Can Do It .. Bring it On ...
    Mridula .
    from Agra ..

    ReplyDelete
  4. is it enough for sbi clerk or po exam..plz rply

    ReplyDelete
  5. thank u so much mam

    ReplyDelete
  6. i think there is some misprints in 5p's n 4p's of marketing. please check them

    ReplyDelete
  7. nice...........

    ReplyDelete
  8. Can any one tell me "What is Customization?"

    ReplyDelete
    Replies
    1. manipulating the things so as to satisfy our needs

      Delete
  9. THANKS FOR PROVIDING

    ReplyDelete
  10. Good explanation.thanks

    ReplyDelete
  11. It is very useful for me. thanks for giving and plz post some more information.

    ReplyDelete
  12. Thank you so much....Please let me know how many vaccancies are there in ibps rrb officer scale1 in andhra pradesh.

    ReplyDelete
  13. Its very useful.. thanku..

    ReplyDelete
  14. thank u............

    ReplyDelete
  15. thnx a lot for such useful material.............now i found it so easy to crack the sbi exam..
    u realy doing a wonderful job mam....

    ReplyDelete
  16. Very helpful thx

    ReplyDelete
  17. it helped me a lot

    ReplyDelete
  18. Iam poor in english pls suggest me how to over come ..nd gud book for english grammer

    ReplyDelete
  19. thank you............

    ReplyDelete

Related Posts Plugin for WordPress, Blogger...