Marketing Bits for SBI Clerks Exam - Set 9

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Friends, here is the 9th Set of Marketing Practice bits for upcoming SBI Clerks Exam 2014. You can get remaining sets at the end of this post. Happy Reading :)

To ensure the effectiveness of segmentation, the segments should be measurable, substantial, accessible, and :

1. precise
2. stable
3. economic
4. reachable
5. none of these

An attribute of a product that is desired by customers in a target marekt and which competing products cannot match is termed ________________

1. a strength
2. a differential advantage
   
3. a selling point
4. a benefit
5. none of these

An aggregate of people who, as individuals, have needs for products in a product class and have the ability, willingness and authority to purchase such products is called a :

1. market segment
2. target market
3. customer group
4. market
5. none of these

The total market approach to finding a target market will probably be UNSUCCESSFUL when :

1. product differentiation is used
2. the firm defines the total market as its target market
3. people within the market have heterogeneous needs
4. people within the market have homogeneous needs
5. none of these

An organizational structure designed to overcome the problems of individual sales organizations is called

1. Hybrid sales organization
2. Double sales organization
3. Triple sales organization
4. All of the above
5. None of these

A firm with limited resources can compete with much larger organization by :

1. concentrating its efforts on a single segment
2. using a multi-segment targeting strategy
3. using a geographical segmentation variable
4. using multivaluable segmentation
5. concentrating its efforts on the total population

Which of the following is NOT usually defined as an element of the marketing mix ?

1. Products
2. People
3. Place
4. Profits
5. None of these

An organizational system in which responsibility and authority are delegated to lower levels of sales management is called

1. decentralized organization
2. centralized organization
3. both 1 & 2
4. regional organization
5. none of these

In non profit oriented marketing ____________

1. objectives are more complex
2. objectives are less complex
3. objectives are very simple
4. objectives are not defined
5. none of these

A product's _____ is the place it occupies in the minds of consumers relative to competing brands :

1. segment
2. position
3. attribute
4. image
5. perceptual map

The primary purpose of 'packaging' is

1. Protection
2. Appeal
3. Performance
4. All of the above
5. None of these

Peter Drucker noted the relationship between selling and marketing in the following terms :

1. Marketing is a subsidiary component of selling
2. The aim of marketing is to make selling superfluous
3. The aim of selling is to make marketing superfluous
4. Selling
5. All of the above

A light bulb can be considered all of the following EXCEPT

1. a consumer product
2. a business to business product
3. either a consumer product or an industrial product
4. an industrial product if it is used to light an assembly line in a factory
5. a consumer product if it is used to light the office of the board of directors

An example of a convenience consumer product is

1. stereo equipment
2. petrol
3. a motorcycle
4. a bicycle
5. athletic shoes

Products that are relatively inexpensive and are purchased frequently with minimal effort can be classified as ___________ products.

1. shopping
2. convenience
3. industrial
4. specialty
5. unsought

Which of the following statements is NOT true about the concept of a customer ?

1. A customer and consumer are always the same thing - the terms are
2. completely interchangeable
3. customers can be described as clients
4. a customer doesn't necessarily consume the product that they have purchased
5. customers are satisfied clients

Market __________ is the process of identifying groups of customers with basically similar wants, needs, preferences of buying behaviors.

1. Development
2. Positioning
3. Segmentation
4. Targeting
5. None of these

Items that are purchased routinely, do not become part of the final physical product, and are treated like expense items rather than capital goods are called

1. raw materials
2. major equipment
3. accessory equipment
4. component part
5. process materials

Positioning of a product is based on :

1. The price charged for the product
2. The promotional pitch for the product
3. Product characteristics
4. All of the above
5. None of the above

Which one of the following is NOT an industrial product ?

1. oil to be refined into fuel for homes
2. transistors used as components for portable radios
3. paper, pens and glue used in bank branch offices
4. a marketing consultant who prepares marketing plants for clients
5. computer software to help people complete personal tax forms

Read Set 1 here

Read Set 2 here

Read Set 3 here 

Read Set 4 here 

Read Set 5 here 

Read Set 6 here 

Read Set 7 here 

Read Set 8 here

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