IBPS Marketing Officers Professional Knowledge Practice Test

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1. A company's own retail outlets are meant ____________
1. to avoid the threat of distributor's power 
2. to own and control the distribution channel 
3. distribution is profitable 
4. all of the above 
5. none of these 
2. Advertising ____________ can attract consumers only if it is based on their needs
1. reach
2. copy 
3. frequency
4. media 
5. none of these
3. Major source of power in a distribution channel is the ________________
1. company
2. brand 
3. distributor
4. customer 
5. none of these
4. Factors affecting choice of distribution channel include ___________________
1. customer value 
2. sales revenues 
3. both 1 and 2
4. customer services 
5. none of these
5. Air India runs TV commercials that show its staff going out of their way to help customers. An important secondary audience for these ads is ?
   
1. civil aviation authority 
2. competitors 
3. air India employees 
4. air travelers 
5. none of these
6. Pricing models offers opportunity to set different prices for different needs is _______________
1. segment pricing 
2. skim pricing 
3. value in use pricing 
4. none of these
7. Advertising helps sales promotion by creating awareness and comprehension that creates ___________
1. customer pull 
2. customer push 
3. customer loyal 
4. customer image 
5. none of these
8. Advertising copy _______________
1.  provides continuity in a brand's advertising
2. help a brand achieve distinctiveness 
3. provides a common benchmark on which all concerned in the company and the agency can evaluate merits of advertising campaign 
4. all of these 
5. none of these
9. Duration of ___________________ should be short and should not be repeated. 
1. sales promos 
2. market promos 
3. brand promos 
4. product promos 
5. none of these
10. An effective advertising campaign __________________
1. revolves around a strong central idea 
2. should appeal to consumers self interest 
3. must not be generalized 
4. all of the above 
5. none of these
11. Prices of luxury product are explained by ________________
1. plus-one pricing 
2. skim pricing 
3. strategic account pricing 
4. segment pricing 
5. none of these
12. Addition of 2.25 liter bottle by Coca Cola will ______________
1. increase customer base and usage 
2. enhance customer loyalty 
3. generate more profit 
4. develop brand image 
5. all of these 
13. Communication through a news story about an organization and its products that is transmitted through a mass medium at no charge is ______________
1. advertising 
2. sales promotion 
3. personal selling 
4. publicity 
5. none of these
14. ________________ is a disadvantage of using an agent in a channel of distribution ?
1. length of channel 
2. cost factor 
3. lack of control 
4. speed of distribution 
5. absence of market knowledge 
15. _____________ enables a company to control channels of distribution ?
1. vertical marketing system 
2. franchising 
3. exclusive dealing arrangement 
4. vertical integration 
5. all of these 
16. Distribution where a limited number of outlets in a geographical area to sell its products are used is called ______________
1. exhaustive distribution 
2. exclusive distribution 
3. intensive distribution 
4. selective distribution 
5. segmented distribution 
17. Power in marketing channels is now with _______________
1. distributor 
2. manufacturer 
3. retailer 
4. wholesaler 
5. consumer 
18. _____________ is a strength associated with franchising ?
1. reduces marketing promotional and administration costs
2. goal conflict does not arise 
3. reduces levels of channel conflict within the channel 
4. combine the strengths of a large sophisticated marketing oriented organization with the energy and motivation of a locally owned outlet
5. all of these 
19. Best method of advertising is 
1. glow sign boards 
2. internet 
3. television 
4. consumer awareness 
5. customer satisfaction 
20. A form of distribution in which manufacturer makes an agreement with a middlemen in each market stipulating that the distribution of the product will be confined in that area is 
1. mass distribution 
2. exclusive agency distribution 
3. selective distribution 
4. price based distribution 
5. none of these

IBPS Marketing Officers Study Materials

• Introduction to Marketing (Meaning and Definitions)
• Important Points you should know 
• Marketing Abbreviations   
• Marketing Basics - Part 1 
• Marketing Basics - Part 2 
• Importance of Marketing 
• Types of Market
• Functions of Marketing 
• Understanding Marketing Management 
• Marketing Plan 
• Marketing Research 
• Importance of Marketing Research 
• Scope of Marketing Research 
• Understanding Consumer and Industrial Markets
• Profiles of Major Media Types
• Advertising 
• Download Pdf version of Marketing Study Material from here 

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