SBI Clerks Online Practice Tests : Marketing Aptitude - Set 18

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Bank marketing is aimed at providing services to satisfy customer's ____________ needs.

1. Physical
2. Financial
3. Primary
4. Market
5. None of these
• 
  

Objective of marketing is ______________

1. Target market
2. Fulfil needs
3. Integrated Marketing
4. Profit by customer satisfaction
5. All of the above
• 
   

To make proper marketing decisions we need to be done ____________

1. Market research
2. Financial product
3. Targeted marketing
4. Publicity
5. None of these
• 
   

To survive in the growing competition banks need to implement ______________

1. Free schemes
2. Service orientation
3. Marketing Orientation
4. Core banking
5. None of these
• 
   

Gathering information about customers or market is known as _____________

1. Customer inspection
2. Checking market area
3. Need of a bank
4. Market Research
5. None of these 
• 
   

Treating of the market as a homogenous group and offering the same services to all customers is a ___________

1. Mass marketing
2. Segment marketing
3. Local marketing
4. Group marketing
5. None of these
• 
   

Process or methodology used to learn more about customers' needs and behaviors is ?

1. Selling process
2. Customer relationship management
3. Believing in customer
4. Customer facing
5. None of these
• 
   

Labelling means ___________

1. Identifying the product or brand
2. To provide information about the product
3. Promoting the product through 'attractive graphics'
4. All of the above
5. None of the above
• 
  

Developing and spreading persuasive communications about an offer or a product is known as _________

1. Promotion
2. Information
3. Channel usage
4. Distribution
5. None of these  
• 
   

Converting an opportunity to revenue by salesperson depends on ________________

1. Sales manager
2. Pay scale
3. Skills and willingness of the sales person
4. Competitors 
5. None of these  
• 
   

Why banks having less focus on customer although they use direct marketing ?

1. Due to lack of appreciation of need for marketing in banking
2. Banks do not need customers much
3. Direct marketing never gives importance to customers
4. Banks need money than customers
5. None of these  
• 
   

Identify the direct marketing tool from the following 

1. Core banking
2. Kiosks
3. Direct mailing
4. Websites
5. All of these
• 
   

A set of tools used in marketing is _____________

1. Direct marketing
2. Sales personal
3. Marketing mix
4. Market value
5. None of these  
• 
   

One of the following is NOT included in 4 P's of Marketing _____________

1. Product
2. Price
3. Place
4. Policy
5. None of these  
• 
   

What are the four stages of product life cycle ?

1. Introduction, Growth, Maturity and Decline
2. Starting, Sales, Service and End
3. Introduction, Sales, Service and End
4. Starting, Growth, Sales and Decline
5. None of these  
• 
   

SWOT Stands for ______________

1. Strength, Weakness, Opportunities and Threats
2. Selling, Willing, Opening and Treating
3. Sales, Winning, Opportunity and Team
4. Sales, Weakness, Opportunity and Team
5. None of these  
• 
   

Difference between marketing and selling is ______________

a) Marketing focus on customer and selling focus on seller

b) Marketing practices integrated approach and selling practices fragmented approach

c) Marketing converts customer's need into product and selling converts product into cash

d) Marketing makes profits through customer satisfaction, selling makes profits through sales volume

1. only a
2. a, b and d
3. b and d
4. all a, b, c and d
5. None of these  
• 
   

Modern style of marketing include ___________

1. E-Commerce
2. E-mail solicitation
3. Social media marketing
4. All of these
5. None of these  
• 
   

One of the following is not included in market segmentation. ___________

1. Geographic Segmentation
2. Demographic Segmentation
3. Sales Segmentation
4. Behavioral Segmentation
5. None of these  
• 
   

Census means __________________

1. A stock market index
2. A complete canvas of a polulation
3. A list of voters in a constitution
4. A channel in marketing 
5. None of these 
• 
   

The legal term for brand is _________

1. Trademark
2. Name
3. Identity of Product
4. Symbol of Product
5. None of these
• 
   

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