SBI Clerks Marketing Quiz - Set 13

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Dropping an unprofitable product immediately is the best strategy when

1. All advertising and promotional efforts have been exhausted
2. Losses are too great to prolong the product's life
3. The product's performance cannot be improved
4. There is low compatibility with the firm's business strategies
5. None of these

Classification of products into goods, services, and ideas is determined by the :

1. Degree of labour intensiveness
2. Type of markets
3. Dominant component
4. Skill of the service provider
5. Degree of consumer contact

Of the following alternatives, which service is the most people-based ?

1. Dry cleaning
2. Carpet cleaning
3. Swimming instruction
4. Airline flight
5. Hotel accommodations

In service marketing, the most important link to the customer is

1. effective advertising
2. good word-of-mouth communication
3. well-trained contact employees
4. the tangible aspects of the service
5. exceptional service quality

Which one of the following can be considered a high-contact service ?

1. Postal service
2. Car repair
3. Health care
4. Banking
5. Dry cleaning

Marketing activities conducted by individuals and organizations to achieve some goal other than ordinary business goals such as profit is :

1. non business marketing
2. organization marketing
3. individual marketing
4. enterprise marketing
5. none of these

A group of individuals who have an interest in or concern about an organization, a product, or a social cause is a(n) :

1. direct consumer
2. client consumer
3. target public
4. general public
5. indirect consumer

The necessary interaction between services provider and customer that allows a service to be delivered is called

1. customer contact
2. service exchange
3. marketing
4. relationship marketing
5. service contact

Consumers look closely at service quality when comparing competing services because

1. they perceive all services to be essentially the same
2. all services are priced about the same
3. quality is the only relevant service characteristic
4. services are very difficult to evaluate
5. none of these

Which one of the following services is NOT labour intensive ?

1. Education
2. Hair care
3. Insurance
4. Fitness centre
5. Legal counsel

What is the marketing objective of non-business organizations ?

1. To provide an idea or service to the public
2. To obtain a desired response from a target market or public
3. To obtain a return on social investment
4. To determine the target market and to create and maintain a satisfying marketing mix
5. none of these

Marketing channel refers to _________________

1. A physical channel for movement of goods in them from the seller to the buyer
2. A set of firms who handle the physical movement of goods from one point to another
3. Different departments of the producer firm which are associated in ensuring delivery of goods to the buyer
4. A set of independent organizations involved in the process of making a product or service available for use or consumption
5. none of these

A channel of distribution is a group of individuals and organizations that

1. directs the flow of products from producers to customers
2. links producers to other marketing intermediaries
3. takes title to products and resells them
4. manages transportation and warehousing functions
5. none of these

The diagram represents - Producer -> Wholesaler/Distributor -> Retailer -> Consumer

1. Zero level channel
2. One level channel
3. Two level channel
4. Four level channel
5. None of these

In one-level channel there is no _______________

1. Wholesaler
2. Retailer
3. Consumer
4. Producer
5. None of these

A channel strategy that limits availability of products to a few carefully selected outlets in a given market area is called ______________

1. Selective channel
2. Intensive channel
3. Both 1 & 2
4. Neither 1 nor 2
5. None of these

Most, but not all, marketing channels have marketing intermediaries. A marketing intermediary, sometimes called a middleman

1. is always a wholesaler
2. links producers to other middlemen or the ultimate users of the products
3. always sells products to retailers
4. does not take title to products
5. none of these

An intermediary between the producer and consumer is called

1. Middlemen
2. Agent
3. Broker
4. All of the above
5. None of these

The marketing channel of producer to retailer to consumer is MOST likely to be used by producers of which of the following products ?

1. Chewing gum
2. Tobacco
3. Cars
4. Hardware
5. Cream crackers

Of the following intermediaries, __________ are not found working for banks

1. Direct sales agents
2. Wholesellers
3. Automobiles dealers
4. Merchant establishments
5. None of these

Marketing MCQs for SBI PO Exam 2014

Read Set 1 here

Read Set 2 here

Read Set 3 here 

Read Set 4 here 

Read Set 5 here 

Read Set 6 here 

Read Set 7 here 

Read Set 8 here 

Read Set 9 here 

Read Set 10 here

Read Set 11 here

Read Set 12 from here

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