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April 15, 2014

Marketing Model Practice Questions for SBI Clerks Exam

47 comments

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Marketing in Banks is required for ?
  1. Getting new customers
  2. Retaining existing customers
  3. Lending
  4. Accepting of deposits
  5. All of these



Service Marketing is the same as _________________
  1. Relationship Marketing
  2. Transaction Marketing
  3. Internal Marketing
  4. All of these
  5. None of these




Market size means ___________________
  1. Size of marketing staff
  2. Size of Organization
  3. Scope of profits
  4. Scope for marketing
  5. None of these




Market share means ____________
  1. Market price of shares
  2. Sensex
  3. Share market
  4. Share of business among peers
  5. Marketing Volatility




Internal Marketing means ______________
  1. Selling to oneself
  2. Selling to the employees
  3. Selling of samples
  4. Selling to foreign markets
  5. None of these




A 'call' means _______________
  1. A Profession
  2. Tele talk
  3. Calling on a Prospect
  4. A Call Center
  5. All of these



A 'Call' centre means ______________
  1. A place where Salesmen meet everyday
  2. A Training Centre
  3. A bank office setup where customer queries are answered
  4. Customers meeting place
  5. All the above



A presentation means ______________
  1. Display of products
  2. Explaining the utility of products
  3. A gift
  4. Display of communication skills
  5. All of these




A DSA means ?
  1. Directly Selling Authority
  2. Direct Selling Agent
  3. Direct Shifting Authority
  4. Domestic Seller Agent
  5. Distributors and Selling Agencies




'Benchmark' means ?
  1. Products lined up on a bench
  2. Salesmen sitting on a bench
  3. Set Standards
  4. Mark on a bench
  5. None of these




Value-added services means __________________
  1. Giving full value for money
  2. Better value for higher price
  3. Additional service
  4. Costlier service
  5. All the above




CRM means ?
  1. Customer Retention Manager
  2. Customer Relationship Management
  3. Customers Relatives Meet
  4. Channel Rout Market
  5. Channel Representative Manager




A 'Target Group' in Marketing means ____________
  1. To whom the sales should be directed
  2. A group of sellers
  3. A group of buyers
  4. A group of Producers
  5. All the above




The target group for credit cards is ______________
  1. All card Holders
  2. All existing borrowers
  3. Individuals, with taxable income
  4. All of these
  5. None of these



Bank assurance means ?
  1. Assurance given by banks to loaners
  2. Assurance to bank with one bank
  3. Assurance to repay loans
  4. Assurance to give good service
  5. Selling insurance product through banks




Cross - Selling means ?
  1. Selling with a cross face
  2. Selling to Red Cross members
  3. Selling to Blue cross members
  4. Selling across countries
  5. Selling other products to existing customers




Digital Marketing is ____________
  1. A way of direct marketing
  2. a strategy of the DSAs
  3. A way of indirect marketing
  4. All of these
  5. None of these




Market Segmentation helps in ___________________
  1. Identifying the target group
  2. Focused marketing
  3. A strategy of DSAs
  4. All of these
  5. None of these



Market research is needed for _____________
  1. choosing the right sales persons
  2. Choosing the right products
  3. Making proper marketing decisions
  4. Deciding the sales incentives
  5. None of these

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47 comments:

  1. Thank you. Please post more sets.

    ReplyDelete
  2. Great ! This was easy... I got all of them correct :) Thanks

    ReplyDelete
  3. This comment has been removed by the author.

    ReplyDelete
  4. Thanks for posting the marketing questions :)

    ReplyDelete
  5. Thank u. But sir can u provide the GA capsul for SBI PO.....?

    ReplyDelete
  6. Great suarv... Are u a salesmen.

    ReplyDelete
    Replies
    1. Nope.... I'm not a salesmen.

      Regards
      Saurav

      Delete
  7. Please help me with the registration..
    I am a mechanical engineer. I am confused with selecting the graduation option in the registration form. Some of my friends told me to select OTHERS and some friends told me to select SCIENSE from the drop down list. I am really confused now.

    ReplyDelete
    Replies
    1. Hi,

      Select "OTHERS" and then type in "BTECH Mechanical"

      It is good enough.... (I am B.Tech ECE and have been filling this same format banking form for past 2-3 years)

      Delete
    2. Friend select "SCIENCE" option I'm also a mechanical engineer and I selected the "SCIENCE" option, engineering comes under science group.

      Delete
  8. Where can one study for this section and computer awareness...? Book suggestions please... :)

    ReplyDelete
  9. very good information. Thanks

    ReplyDelete
  10. anyone from ambala please tell me how to reach from
    AMBALA BUS STAND TO SHREE RAM MULAKH GROUP OF
    PROFESSIONAL INSTITUTIONS (NAYAINGARH)

    ReplyDelete
    Replies
    1. bhai google pr dekh lo map

      Delete
    2. bhai google sirf naraingarh tak dikhata hai
      college aage kitni door hai ye bata do aur tranport facillity hai college tak ?

      Delete
    3. Mil jayega transport aram se do not worry..... Naraingarh bus stand par kisi se bhi puch lena. Yha puch kar koi fayada nhi hai. best of Luck

      regards
      Saurav

      Delete
  11. besides i am bca till thn i have solved all question correctly... i have no any knowledge of marketting.. mem please provide more material on marketting :)

    ReplyDelete
  12. This comment has been removed by the author.

    ReplyDelete
  13. its really good and expecting more sort of materials

    ReplyDelete
  14. thanks a lot mam, please post history question and answers for SSC CGL .

    ReplyDelete
  15. Thanks for ur valuable marketing information....Please provide more...Thank you....Lakshmi Narayana. B

    ReplyDelete
  16. thank you for marketing capsule . plz provide ga and computer capsule for sbi po.

    ReplyDelete
  17. thanku for providing ..post some more mcq

    ReplyDelete
  18. plz post banking awareness sets and then current affairs sets

    ReplyDelete
  19. thank u. this was useful those for learn marketing basics

    ReplyDelete
    Replies
    1. Now Available
      SBI PO 2014
      Probationary Officer's 2014
      at www.makemydelivery.com
      Cheapest rates across the whole internet
      ‪#‎MAKEMYDELIVERY‬

      Delete
  20. thank u mam.. this was very useful for me to know about marketing

    ReplyDelete
  21. very nice....please put another set also

    ReplyDelete
  22. Hello Friends,
    Jaat student from Haryana Should fill OBC or General in SBI PO form ...??

    ReplyDelete
  23. forest beat officer model paers post cheyandi

    ReplyDelete
  24. Please provide the PDF format of these questions, so that it will be easier to download and revise whenever internet is not available

    ReplyDelete
  25. excellent marketig questions

    ReplyDelete
  26. Dear madam please provide daily CA also

    ReplyDelete
  27. How Can i download pdf of all this marketing question's sets?

    ReplyDelete
  28. thank you ...u r doing good work !

    ReplyDelete
  29. hey guys
    any one pls help me i am facing prb in data interpretation though i know how to solve ques but i am unable to solve them in 40 mins not even 20 ques correct..so pls tell me something how to improve that part what should b my stratigy

    ReplyDelete
  30. hey guys
    anyone pls help me out i am facing prb in DI section though i know how to solve ques and know some tricks also but still i am unable to solve them in 40 min not even 20 ques correct so pls suggest me what should i take to overcome this prb

    ReplyDelete
  31. thanx mam for this great work...

    ReplyDelete
  32. is digital marketing a way of sirect marketing????????????????

    ReplyDelete
  33. thank you it is very helpful

    ReplyDelete
  34. now am start to prepare sbi clerk exam give any ideas

    ReplyDelete

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