sponsored links
Friends, here is the Marketing Aptitude Practice paper for SBI PO Exam. Happy Reading :)
1.
A _______ is a need that is sufficiently pressing to direct
the person to seek satisfaction?
a.
Motive
b.
Want
c.
Demand
d.
Requiredment
a.
Quality discount
b.
Cash discount
c.
Seasonal Discount
d.
Trade Discount
e.
None of these
3.
For promotion under 4P which aspect is not taken into
account?
a.
Advertisement
b.
Sales Promotion
c.
Sales Force
d.
Public Relations
e.
None of the above
4.
In 4P model for marketing, the place relates to which aspect
?
a.
Distribution
b.
Production
c.
Transportation
d.
a & c
e.
b & c
5.
The fact that services cannot be stored for later use or sale
is evidence of their:
a.
Intangibility
b.
Inseparability
c.
Variability
d.
Persishability
e.
None of these
6.
The individual who actually makes the purchase transaction is
called
a.
Initiator
b.
Influencer
c.
Buyer
d.
User
e.
None of these
7.
A _________is the way consumers perceive an actual or
potential product.
a.
Product Idea
b.
Product Image
c.
Product Concept
d.
Product Feature
e.
None of these
8.
What among the following is the feature of experienced goods
?
a.
These are intangible
b.
These cannot be packaged
c.
These cannot be touched
d.
These can be evaluated only after use
e.
All the above
9.
The course of a product’s sales and profits over its lifetime
is called?
a.
The sales chart
b.
The dynamic growth curve
c.
The adoption cycle
d.
The product life cycle
e.
None of these
10.
The type of trade-promotion discount in which manufacturer
agrees to reduce the price to the retailer in exchange for the retailer’s agreement
to feature the manufacturer’s products in some way is called a(n)?
a.
Discount
b.
Allowance
c.
Premium
d.
Rebate
e.
None of these
11.
A selling policy includes ____
a.
Method of distribution
b.
Terms of sale
c.
Guarantee and service
d.
All of the above
e.
None of these
12.
____ is a person’s distinguishing psychological
characteristics that leads to relatively consistent and lasting responses to
his or her own environment.
a.
Psychographics
b.
Personality
c.
Demographics
d.
Lifestyle
e.
None of these
13.
If an advertiser wants flexibility, timeliness, good local
market coverage, broad acceptability, and high believability, the advertiser
will probably choose which of the following mass media types ?
a.
Newspapers
b.
Telivision
c.
Direct Mall
d.
Radio
e.
None of these
14.
A ____________ is any activity or benefit offered for sale
that is essentially intangible and does not result in the ownership of anything
a.
Demand
b.
Basic Staple
c.
Product
d.
Service
e.
None of these
15.
When personal interviewing involves inviting six to ten people
to gather for a few hours with a trained interviewer to talk about a product,
service, or organization, the method is called:
a.
Selective sponsorship
b.
Probing
c.
Focus group interviewing
d.
The Delphi method
e.
None of these
16.
The practice of going after a large share of a smaller market
or subset of a few markets is called
a.
Undifferentiated marketing
b.
Differentiated marketing
c.
Concentrated marketing
d.
Turbo marketing
e.
None of these
17.
If Honda use its company name to cover such different
products as its automobiles, lawn movers, and motorcycles, it is practicing
which of the following strategies ?
a.
New brand strategy
b.
Line extension strategy
c.
Multibrand strategy
d.
Brand extension strategy
e.
None of these
18.
A brand name is
a.
A symbol or a design for the purpose of identification
b.
It legal version is trademark
c.
It is given legal protection
d.
All the above
e.
None of the above
19.
The process that turns marketing strategies and plans into
marketing actions in order to accomplish strategic marketing objectives is
called ?
a.
Marketing strategy
b.
Marketing control
c.
Marketing analysis
d.
Marketing implementation
e.
None of these
20.
Advertising is a way of providing information about
a.
Price
b.
Quality
c.
Availability of the product
d.
All of the above
e.
None of these
do they have marketing aptitude section in sbi po exam too?
ReplyDeleteyep friend. Marketing aptitude is there
Deleteplease upload sbi po study maternal in hindi.. like that marketing
Deleteupload some banking related gk questions for sbi po..
ReplyDeleteexcellent site thanks a ton:):)
ReplyDeletemam pls upload more questions for sbi po exam with general awareness questions 2013...thanx
ReplyDeletekiran
thanks a lot.....
ReplyDeleteu'r wlcm...@
DeleteThanks.....
ReplyDeleteashish Patil
ReplyDeleteThank u so much mam
thanx,,,great job.
ReplyDeletethanks mam...
ReplyDeletehi,,
ReplyDeletecan you provide separate icon for ebooks its been clumsy when searching for them....plss
Good Idea :)
Deletewe will try to post them under DOWNLOADS link.. But it may take a few more days to create it.
Anyways, thank you so much for the concern and valuable suggestion :)
sorry madam but answer to question 17, 15 are wrong
ReplyDeletesorry madam but answer to question 17, 15 are wrong
ReplyDeleteMam marketting questions are little bit tricky and confusing .so apart from answer if there is explanation then it would be nice.thank you
ReplyDeleteQ no 5 answer is wrong given here... The answer will be perishability..
ReplyDeletesome answers are wrong...in 17th answer is d ..i.e brand extension not line extension...
ReplyDelete