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June 21, 2018

AR Rahman is the Brand Ambassador of Sikkim Government

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Renowned music composer and Academy Award winner A. R. Rahman has been appointed as the Brand Ambassador of the Sikkim Government. As the government's brand ambassador, the music composer will promote and project the state’s achievements nationally and globally.

Sikkim, with its natural and pristine beauty, has over the last two decades emerged as a world famous eco-tourism destination, besides attaining a distinct identity as the first fully organic farming state of the country.

The state government had earlier this year made Rahman its Brand Ambassador of tourism and business at the onset of ‘The Red Panda Winter Carnival 2018’, which aimed at increasing the flow of tourists by promoting the state’s bounty.

Rahman’s appointment as brand ambassador is expected to give a huge thrust to boost the tourism of the state because of his global reach and paramount. 

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