Professional Knowledge Practice Test for IBPS Marketing Officers

sponsored links

1. In today's changing banking scenario, aggressive promotion of business is necessary where the competition exists on 
1. branch up-keep
2. expeditious service
3. use of advanced digital technology 
4. good customer service 
5. all of these
2. When you desire to upgrade a customer, which category would be targeted by the bank ?
1. a regular visitor to the bank 
2. a person ordering large number of bank drafts 
3. a person regularly maintaining a loan / deposit account
4. a person regularly getting bank drafts encashed
5. a person functioning as agent for a depository account
3. In banks, loans & advances are considered as 
1. assets
2. liabilities 
3. resources
4. expenditure 
5. none of these 
4. Bank marketing means 
1. selling by banks
   
2. buying by banks
3. merger of banks
4. selling bank's products and services 
5. selling products in banks
5. Mark the incorrect statement 
1. marketing has no relevance for public sector banks
2. marketing has no relevance in private sector banks
3. marketing has no relevance in foreign banks 
4. all of these
5. none of these
6. Marketing is not required in ______________
1. selling credit / debit cards 
2. net banking
3. corporate loans 
4. retail loans
5. all of these
7. Bank Marketing is necessary due to 
1. globalization 
2. recession 
3. bank mergers 
4. limited resources 
5. selling different items in bank 
8. Marketing of internet banking means 
1. meeting of banks on the net
2. net practice 
3. marketing usage of banking transactions through internet
4. transaction with foreign banks
5. all of these
9. ____________ is not a channel for bank marketing ?
1. telemarketing
2. internet branding 
3. mobile banking 
4. satisfied customers 
5. none of these
10. Expand BMA  
1. Bank Marketing Act
2. Bank Materialization Act
3. Branch Modification Act
4. Bank Marketing Association
5. Branch Marketing Association
11. A prospect means
1. any customer who walks into the bank
2. an employee of the bank
3. a customer who is interested in bank's product
4. depositor of the bank
5. borrower of the bank
12. Marketing is required in banks due to 
1. globalization 
2. computerization 
3. larger population 
4. government policies 
5. none of these
13. Bank assurance means ?
1. assuring to repay bank loans 
2. assuring to repay credit card dues 
3. assuring to repay home loans 
4. Insurance of banks
5. selling of insurance products by a bank
14. Target group for marketing Internet Banking is ?
1. all customers
2. all computer literate customers 
3. only borrowers 
4. all of these
5. none of these
15. Digital Banking is available through _____________
1. mobile phones
2. internet 
3. telephones 
4. all of these 
5. none of these
16. Mutual Funds can be sold to existing bank customers by 
1. outdoor marketing 
2. telemarketing 
3. cross-selling
4. internal marketin g
5. all of these
17. Demat accounts are useful for ________________
1. online trading of shares
2. locker operations
3. ATMs
4. loan sanction 
5. export finance 
18. Rural bank marketing has good scope for _______________
1. industrial loans
2. corporate loans
3. NRI loans
4. Tractor loans 
5. all of these
19. Bankassurance can be sold to ____________
1. banks
2. insurance companies 
3. insurance agents 
4. bank customers 
5. all of these
20. Bulk Savings Accounts can be mobilized by ________________
1. Door - to - Door canvassing 
2. Making cold calls
3. E-mail solicitation
4. Contacting individuals working in an institution 
5. Writing letters

Download Previous Paper of IBPS Marketing Officers 2014 from here

sponsored links