Marketing Aptitude Model Tests for SBI Associate POs - Set 24

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1. Which of the following is not a foreign bank working in India 
1. HSBC 
2. Barclays 
3. Yes Bank 
4. Standard Chartered 
5. None of these 
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2. All marketing activities that attempt to stimulate quick buyer action or immediate sales of a product are known as  
1. Sponsorship 
2. Advertising 
3. Personal Selling 
4. Sales Promotion 
5. None of these 
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3. Marketers can enhance the consumer's ability to access knowledge structures by  
1. Using loud music 
2. Using colorful ads 
3. Employing verbal framing 
4. Repeating brand information 
5. None of these 
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4. Spurithy notices the television commercial because of the loud sounds. This is an example of 

1. Exposure
2. Involuntary attention
3. non voluntary attention
4. voluntary attention
5. None of these
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5. A clothing store that sets their advertising budget by following the major competitor and adding an additional 15 per cent is using the method
1. percentage of sales
2. arbitrary allocation
3. objective and task
4. competitive parity
5. None of these
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6. A bilateral monopoly is a market structure consisting of both a monopoly (a single seller) and a _____________(a single buyer).
1. Monopsony
2. Biopoly
3. Triple poly
4. multipoly
5. multisony
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7. Which of these Indian companies has the largest market capitalization
1. ONGC
2. Reliance
3. Infosys
4. BHEL
5. SBI
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8. The  concept that consumers will favor those products which offer maximum quality performance and features and asks for continuous product improvement is 
1. Marketing concept
2. Product concept
3. Production concept
4. All the above
5. None of these
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9. Sales Promotion
1. A must for competitive advantage
2. Compulsory
3. Waste of time
4. Must for profits
5. None of these
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10. Oligopoly is a market organization in which there are
1. No seller
2. Few Buyers
3. Few Sellers
4. Many buyers
5. Many sellers
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11.  In monopoly there are / is
1. Few sellers
2. one seller
3. Many sellers
4. few buyers
5. None of these
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12. "A monopolist is a market with one seller" is given by 
1. P C Dooley
2. A J Braff
3. Letwitch Observes
4. All the above
5. None of these
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13. Which of the following is not the factors of production ?
1. Land
2. Labour
3. Capital
4. Entrepreneur
5. None of these
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14. Market with one buyer and one seller
1. Monopoly
2. Bi monopoly
3. Bilateral Monopoly
4. All the above
5. None of these
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15.  Marketing management is a term _____________ than sales management
1. Wider
2. Narrower
3. Equal
4. Smaller
5. None of these
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16. The systematic gathering and analyzing of data on a particular marketing problem is 
1. Promotional research
2. marketing information
3. marketing research
4. strategic information
5. None of these
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17. A pricing strategy aimed at paying current or past due bills is 
1. Survival pricing
2. Brand pricing
3. Status quo pricing
4. Due bill pricing
5. None of these
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18. Marketing provides maximum satisfaction of
1. Profits
2. Human wants
3. Needs
4. both 1 & 3
5. None of these
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19. Moral advertising is also known as 
1. Outdoor advertising
2. Direct mail advertising
3. Both 1 &2
4. Tele advertising
5. None of these
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20. LIC agent is an example of 
1. Two level marketing
2. Three level marketing
3. Direct marketing
4. Indirect marketing
5. None of these
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Read complete Study Material and Practice Tests of Marketing for SBI Clerks 2014 from here

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