Search your Topic HERE....

June 25, 2014

SBI Clerks Marketing Aptitude : Topics and Preparation Tips


sponsored links

Friends, based on the previous papers of SBI Clerks, we have already discussed the topics and preparation plans for almost all the sections except Marketing Aptitude. Today we shall cover this section. 

In SBI Clerks online Eam 2014, Marketing Aptitude comes with Computer Knowledge section for 40 marks. So roughly you will get 20 marks from marketing aptitude. Usually people tend to leave the marketing questions or pay less attention on them because they feel that only the person from marketing background can solve these questions. But friends, believe me, you can solve almost 50% of Marketing Aptitude questions with your common sense. After all, they are not going to ask you difficult marketing techniques and terms in clerical level exams. So, with a little practice and focus, you can easily grab full marks in this section.

Have a look at the marketing question which was asked in SBI Clerks exam held on 27th May 2012.

Marketing is required when ?
  1. Demand exceeds supply
  2. Supply exceeds demand
  3. Supply equals demand
  4. Staff is in excess
  5. None of the above
At first glance, you may feel that the given question is difficult to answer. But try to read and understand the given options.

Assume that you are a bakery owner. You are making 10 cakes per day. 

  • Demand exceeds supply means, you have more customers (10+) than the cakes you make. So obviously there is no need of marketing.
  • Supply equals demand means, you have equal number of customers (10) for your cakes. So no need of marketing.
  • Staff is in excess. If you have more staff than necessary, then you can fire them and ask them to leave. There is no need of marketing.
  • Supply exceeds demand. That means, you have 10 customers but you are making more than 10 cakes (say 15 cakes). So, you have to attract 5 more people to sell your cakes. So you need marketing here.
Simple ? For SBI clerks, you can expect maximum number of questions with the same difficulty level. You can answer them more easily if you have good knowledge on basics of marketing. 

Now lets have a look at the topic wise marks distribution of Marketing Aptitude section in previous SBI Clerical exams.

Important Points to Note :
  • Unlike the General Awareness section, the topics of Marketing Aptitude and Computer Knowledge are expectable and unchanged. So, a quick glance on the questions of previous papers will definitely help you.
  • If you feel that the given question is difficult to answer, then check the options. In maximum number of cases, you can easily guess the correct answer. 
  • Focus on Marketing terminology.
  • To avoid confusion, its always better to link the given question with an example. 
What to prepare ?
As we have mentioned earlier, basic idea on "whats going on" with good knowledge on marketing terminology is enough to get good marks in this section. For reader convenience, we have categorized the topics as a list. Have a look,
  • Marketing Basics
  • Terminology and Abbreviations
  • Marketing Concept
  • Marketing Types
  • Marketing Mix
  • Concept of Buying & Selling
  • SWOT Analysis
  • CRM
  • Market Research
  • Market Information
  • Market Segmentation
  • Branding
  • Marketing Research
That's all for now friends. From our next post, we shall start the preparation of SBI Clerks Online Exam 2014. Happy Reading :)

Download Detailed Syllabus of SBI Clerks Online Exam 2014 from here

Read detailed Topics and Preparation Plans of Remaining Sections from below :
sponsored links


  1. Thanks team. Please provide practice sets as you did for SBI POs. Thanks in advance.

  2. Thanku so muchhhhhhhhhhhhhhhhhhhh, thanks a lot. :D Really good to see the stuff.


  3. can u upload marketing material pdf file

  4. hey mam plz tell is it necessary in the rrb's form to fill the last year registration number or not?
    have you appeared in last year rrb 2013...i gave that exam but m not having my roll no..wt to do? will be very helpful if u guide

    1. No need friend. Its just a formality... So dont worry.

    2. thanks mam....

  5. thank u very much Gr8.....

  6. i passd out in afraid whether the gap will be a problem?

  7. hey can u tell me the last year cut off marks in sbi clerk for gujarat........plz reply

  8. Thank You for your info and can you upload general awareness material for sbi clerk..

  9. thnk you so much team :)

  10. Plz Upload Practice Papers...

  11. Mam can u upload some tough question of quant for sbi clerical...

  12. Hai mam i want latest practice work book for sbi clerk equal to degree qualification pattern

  13. Mam pls upload current affairs for June month in quest ans format ..pls pls ...thanx in advance...

  14. Hello mam....Plz provide material on cuurent affairs of there is no update on this topic ......i would be very thankful to u ....

  15. Madam can u provide us topic wise material as per weightage shown in pie chart..

  16. thanks a lot u done a good job

  17. mam like current affairs can you upload some marketing questions in bits method plz.............

  18. ma'am i have prepared the marketing material provided by you pls upload more about marketing in pdf pls


Related Posts Plugin for WordPress, Blogger...