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May 20, 2014

Key Marketing Terms for SBI Clerks Exam 2014


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Friends, today we shall discuss about some key marketing terminology for upcoming SBI Clerks  Online  2014 Exam.
  • Market Leader : A company that sells more goods of a specific type than any other company.
    • A brand of goods that sells more than any other of its kind.
  • Market Letter : A publication containing information concerning marketing conditions, expectations, etc., especially one produced by a securities brokerage firm or other financial organization.
  • Market Order : An order to buy or sell a specified amount of security at the best price available.
  • Market Place : The open space in a town, etc in which a market is held.
    • The commercial world of buying and selling.
    • Any sphere considered as a place where ideas, thoughts, artistic creations, etc., compete for recognition.
  • Market Price : The price for which a thing can be sold, and is being sold, at a particular time.
    • The price at which a commodity, security, or service is selling in the open market.
  • Market Research : Study and analysis of the habits, needs and preferences of customers, often in regard to a particular product or service.
    • The gathering and studying of data relating to consumer preferences, purchasing power, etc., especially prior to introducing a product on the market.
  • Market Share : The specific percentage of total industry sales of a particular product achieved by a single company in a given period of time.
  • Market Value : The value of a business, property, etc., in terms of what it can be sold for in the open market.
  • Marketer : Someone who seeks a response (attention, a purchase, a vote, a domination) from another party, called the prospect.
  • Marketing : Process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals.
  • Marketing Channels : Sets of interdependent organizations involved in the process of making a product or service available for sue or consumption.
  • Marketing Information System (MIS) : People, equipment and procedures to gather, sort, analyze, evaluate and distribute information to marketing decisions makers.
  • Marketing Management : The art and science of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer value.
  • Marketing Opportunity : An area of buyer need and interest in which there is a high probability that a company can profitably satisfy that need. 
Read complete Marketing Study Materials and Practice Tests for SBI PO Exam from here
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  1. mam what is the meaning of duly is by self or by some gazzeted officer?

    1. Duly attested means the signature of Gazzetted officer

      Self attested means your signature.

  2. mam...i have been selected for bob as a clerk where they have mentioned the salary like 7200 , i will get 15000 apprx..........and for post office assistant my exam was excellent should i go for post office or for i had come to know the salary more than 25000 for metros .....plz suggest


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