Marketing Bits for SBI Clerks Exam 2014 - Set 4

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A(n) ___________ is a name, term, sign, symbol or design, or a combination of these that identifies the maker or seller of a product or service

1. product feature
2. sponsorship
3. brand
4. logo
5. none of these

If your company were to make light bulbs to be used in photocopiers, you would most likely be selling to a ____________ market

1. reseller
2. business
3. government
4. service
5. none of these

The markets are grouped into different types based on the geographical area, location of market place, product, nature of transaction and volume of transaction. In the above statemet the following is not correct

1. nature of transaction
2. geographical area
3. location of marketing place
4. volume of transaction
5. all of the above

A company is in the ____________ stage of the new product development process when the company develops the product concept into a physical product in order to assure that the product in order to assure that the product idea can be turned into a workable product.

1. product development
2. commercialization
3. marketing strategy
4. business analysis
5. none of these

Advertising is ________________

1. any paid form of non-personal presentation
2. any unpaid form of non-personal presentation
3. to give public notice or to announce
4. all of the above
5. none of these

'Early adopters' are the people

1. who are opinion leaders
2. who are willing to try new ideas
3. both 1 and 2
4. neither 1 nor 2
5. none of these

media planning includes

1. assessing lost
2. selecting the right medium
3. both 1 and 2
4. neither 1 nor 2
5. scheduling the advertizement timings

When a marketing research organization chooses a segment of the population that represents the population as a whole, they have chosen a _____________

1. group
2. bi-variant population
3. sample
4. market target
5. none of these

In India advertising for ___________ is not allowed on T.V.

1. liquor
2. Cigarette
3. Both 1 and 2
4. Only 1
5. Neither 1 nor 2

The premise underlying geodemographic targeting is that people who ____________ also share demographic and lifestyle similarities

1. are in the same income category
2. reside in similar areas
3. are of the same age
4. are of the same gender
5. are of the same ethnic group

The process of translating thought into a symbolic form is known as _____________

1. Encoding
2. Feedback
3. Noise
4. Decoding
5. The message channel

Which among the following advertising media has the maximum reach ?

1. TV
2. Radio
3. Outdoor
4. Magazines
5. None of these

Which among the following media has the highest frequency ?

1. T.V.
2. Newspaper
3. Direct mall
4. Magazines
5. None of these

The act of obtaining a desired object from someone by offering something in return is called ?

1. Transaction
2. Exchange
3. Relationship
4. Value
5. none of these

The main disadvantage of 'Radio' as an Advertisement medium is ____________

1. No visual information
2. Narrow coverage
3. High cost
4. All of these
5. None of these

What is the goal of Advertising ?

1. sales increase
2. establish brand equity
3. enter the target market
4. all of the above
5. none of these

In a ____________ advertising schedule, advertising is used during every period of the campaign, but the amount of advertising varies considerably from period to period.

1. flighting
2. dated
3. plotted
4. pulsing
5. continuous

People tend to view promotion from many vintage points. Which alternative below is MOST accurate ?

1. promotion costs cause product costs to be higher
2. promotion activities make up the bulk of marketing
3. the role of promotion is to communicate and to facilitate exchanges
4. promotion should be directed toward numerious audiences
5. none of these

Services have special characteristics namely ____________ which affect their marketing process

1. intangibility
2. inseparability
3. Heterogeneity
4. Perishability
5. All the above

A consumer contest is an example of

1. personal selling
2. sales promotion
3. advertising
4. indirect selling
5. public relations

Read Set 1 here

Read Set 2 here

Read Set 3 here

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