IBPS Marketing Officers Professional Knowledge Quiz

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1. Brand management is important as _________________
1. companies wanted to achieve scale economies 
2. it supplemented financial management practices 
3. it suited production and operations personnel
4. companies wanted to differentiate their products and highlight distinctions in a competitive environment
5. none of these
2. Continuously renewing the difference makes your product ______________
1. look superior 
2. unacceptable 
3. not conform with evolving changes
4. conform to the changing behavior and beliefs of customers 
5. none of these
3. If two different brands are distributed by one company, it is ______________
1. wholesale
2. co-branding 
3. joint venture 
4. merger
5. none of these
4. XXX is selecting and analyzing a target market and developing a marketing mix to gain long-run competitive advantages. XXX is creating a 
1. corporate strategy 
2. target design
3. mix strategy 
4. marketing strategy 
   
5. none of these
5. Direct consumers of a nonprofit organization are its _____________
1. consumer public 
2. member public
3. client public 
4. non business public 
5. none of these
6. _____________ organization is customer centric and its decisions are based on involvement of all in the organization 
1. brand based 
2. consumer based 
3. marketing 
4. competition based 
5. none of these
7. Measuring your brand's performance means you are _________________
1. managing your brand right 
2. measuring your strategies 
3. maintaining your brand position 
4. maintaining your brand picture 
5. none of these
8. Critical success factors for a firm includes _________________
1. changing lifestyles and attitudes 
2. low-cost production efficiency 
3. both 1 and 2
4. marketing strategy 
5. none of these
9. A differentiated product may be unique by itself but it will only be successful only ___________
1. if it satisfies customer's needs
2. if price differential is minimal 
3. if brand can be classed as aspirational 
4. differentiated products will always be successful 
5. none of these
10. Which of the following statements about choosing a name for a new soft-drink is UNTRUE ?
1. name should be memorable and easy to pronounce 
2. name must be checked by experts to ensure it doesn't infringe on another brand 
3. the name should have positive associations with benefits and features of the product 
4. brand name must be modern and contemporary 
5. none of these
11. Establishing and maintaining a distinctive place in the market for an organization / product is _____________
1. profiling
2. profiling segmentation 
3. segmentation 
4. positioning 
5. none of these
12. ________________ shows how consistent customers are in buying your brand, how long they have been buying and how long they may buy ?
1. customer loyalty 
2. brand loyalty 
3. product loyalty 
4. company loyalty 
5. none of these
13. _________________ of ad means how frequently you should expose your target group to your message. 
1. frequency 
2. copy
3. copy strategy 
4. media
5. none of these
14. Market is divided into groups on the basis of age, family size, gender, income, occupation, education, religion, race, generation, nationality or social class is the best description of ______________
1. psychographics
2. behavioral 
3. geographic 
4. demographics 
5. none of these
15. What approach should a brand manager adopt to know the status of a brand in terms of consumer perceptions ?
1. compare two or three brands 
2. analyze market segmentations
3. select potential target markets 
4. understand customer's markets
5. none of these
16. ______________ is getting into different versions of the same market ?
1. product extension 
2. brand diversification 
3. market extension 
4. line extension 
5. none of these
17. Introducing additional items in the same product category by adding new flavors, forms, colors, ingredients or package sizes, under the same brand name, is _________________
1. line extensions 
2. product mix 
3. interactive marketing 
4. service intangibility 
5. none of these
18. _______________ can be defined in terms of needs, segmentation and geography.
1. markets
2. production 
3. promotion 
4. management 
5. none of these
19. Management research is to find out facts about business and management. This is concerned with ____________
1. marketing planning 
2. human resources 
3. production planning 
4. all of the above 
5. none of these
20. When a study has been conducted and is available for others to see, it becomes ________________
1. primary data 
2. ordinal data
3. secondary data
4. nominal data
5. none of these

IBPS Marketing Officers Study Materials

• Introduction to Marketing (Meaning and Definitions)
• Important Points you should know 
• Marketing Abbreviations   
• Marketing Basics - Part 1 
• Marketing Basics - Part 2 
• Importance of Marketing 
• Types of Market
• Functions of Marketing 
• Understanding Marketing Management 
• Marketing Plan 
• Marketing Research 
• Importance of Marketing Research 
• Scope of Marketing Research 
• Understanding Consumer and Industrial Markets
• Profiles of Major Media Types
• Advertising 
• Download Pdf version of Marketing Study Material from here

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