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February 02, 2015

IBPS Marketing Officers Professional Knowledge Quiz


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  1. Brand management is important as _________________
    1. companies wanted to achieve scale economies 
    2. it supplemented financial management practices 
    3. it suited production and operations personnel
    4. companies wanted to differentiate their products and highlight distinctions in a competitive environment
    5. none of these
  2. Continuously renewing the difference makes your product ______________
    1. look superior 
    2. unacceptable 
    3. not conform with evolving changes
    4. conform to the changing behavior and beliefs of customers 
    5. none of these
  3. If two different brands are distributed by one company, it is ______________
    1. wholesale
    2. co-branding 
    3. joint venture 
    4. merger
    5. none of these
  4. XXX is selecting and analyzing a target market and developing a marketing mix to gain long-run competitive advantages. XXX is creating a 
    1. corporate strategy 
    2. target design
    3. mix strategy 
    4. marketing strategy 
    5. none of these
  5. Direct consumers of a nonprofit organization are its _____________
    1. consumer public 
    2. member public
    3. client public 
    4. non business public 
    5. none of these
  6. _____________ organization is customer centric and its decisions are based on involvement of all in the organization 
    1. brand based 
    2. consumer based 
    3. marketing 
    4. competition based 
    5. none of these
  7. Measuring your brand's performance means you are _________________
    1. managing your brand right 
    2. measuring your strategies 
    3. maintaining your brand position 
    4. maintaining your brand picture 
    5. none of these
  8. Critical success factors for a firm includes _________________
    1. changing lifestyles and attitudes 
    2. low-cost production efficiency 
    3. both 1 and 2
    4. marketing strategy 
    5. none of these
  9. A differentiated product may be unique by itself but it will only be successful only ___________
    1. if it satisfies customer's needs
    2. if price differential is minimal 
    3. if brand can be classed as aspirational 
    4. differentiated products will always be successful 
    5. none of these
  10. Which of the following statements about choosing a name for a new soft-drink is UNTRUE ?
    1. name should be memorable and easy to pronounce 
    2. name must be checked by experts to ensure it doesn't infringe on another brand 
    3. the name should have positive associations with benefits and features of the product 
    4. brand name must be modern and contemporary 
    5. none of these
  11. Establishing and maintaining a distinctive place in the market for an organization / product is _____________
    1. profiling
    2. profiling segmentation 
    3. segmentation 
    4. positioning 
    5. none of these
  12. ________________ shows how consistent customers are in buying your brand, how long they have been buying and how long they may buy ?
    1. customer loyalty 
    2. brand loyalty 
    3. product loyalty 
    4. company loyalty 
    5. none of these
  13. _________________ of ad means how frequently you should expose your target group to your message. 
    1. frequency 
    2. copy
    3. copy strategy 
    4. media
    5. none of these
  14. Market is divided into groups on the basis of age, family size, gender, income, occupation, education, religion, race, generation, nationality or social class is the best description of ______________
    1. psychographics
    2. behavioral 
    3. geographic 
    4. demographics 
    5. none of these
  15. What approach should a brand manager adopt to know the status of a brand in terms of consumer perceptions ?
    1. compare two or three brands 
    2. analyze market segmentations
    3. select potential target markets 
    4. understand customer's markets
    5. none of these
  16. ______________ is getting into different versions of the same market ?
    1. product extension 
    2. brand diversification 
    3. market extension 
    4. line extension 
    5. none of these
  17. Introducing additional items in the same product category by adding new flavors, forms, colors, ingredients or package sizes, under the same brand name, is _________________
    1. line extensions 
    2. product mix 
    3. interactive marketing 
    4. service intangibility 
    5. none of these
  18. _______________ can be defined in terms of needs, segmentation and geography.
    1. markets
    2. production 
    3. promotion 
    4. management 
    5. none of these
  19. Management research is to find out facts about business and management. This is concerned with ____________
    1. marketing planning 
    2. human resources 
    3. production planning 
    4. all of the above 
    5. none of these
  20. When a study has been conducted and is available for others to see, it becomes ________________
    1. primary data 
    2. ordinal data
    3. secondary data
    4. nominal data
    5. none of these
IBPS Marketing Officers Study Materials
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  1. Thanks Grt Ambitionz Team for giving quiz for Marketing specialist Officer !!! Please give such more quiz sets daily for us !!! Thanks a lot for your co-operation !!!!

  2. thank gr8 ,helpful

  3. Pls provide hr notes for ibps specialist hr officer

  4. when will come NIACL assistant results

  5. Niacl assistants results out.....But they seem to be wrong for Tamilnadu....Someone pls confirm.

  6. everyone is waaiting for that..

  7. Tons of Thanks to Our Gr8 Team🙏🙏

  8. Result is declared only link is given

  9. Dear sir please provide previous paper of NICL and also gk
    study material.

  10. Please visit

  11. NIA Assistant results out

  12. mam plz post more marketing professional quesn

  13. Niacl result declared m in

  14. karnataka bank officer scale 1 results out...

  15. New india insurance result available
    I am in

  16. hello anyone have exam of it officer on 14 and sbi associate clerk exam on 21.

  17. hi friends i am in

  18. m having it. Ashu where r u from?

  19. Thank u soooo much Mam!!!!!!!!!! pls provide more quiz

  20. Question 16 diff. between option 1 and 3 ??

  21. I am not sure about Ques. 15 can anybody explain me how it is lexical analysis

  22. thank u.... send more like this.....very useful..

  23. Plz infrom me IT Office include GK or nt ..for sybls


  25. Hai iam narendra sc 116 in os1 interview completed on 3rd feb interview was good any chances for me

  26. how z the interview what questions are asked

  27. yah cool,concentrating mor in personnel n general banking issues

  28. can you tell what are the questions asked

  29. i come from outside..can anyone help me by giving me following info --
    1.Is it easy to find lodges near the bus stand in kadapa?
    2.They have given the interview time as 9:00 AM.. how long will it last..
    3.If some one is done with their interview, pls share your experience
    Localites evaraina unte cheppandi pls..

  30. Raj how did your interview go?

  31. Apgvb cutoff idea unda I mean meeku manager telsuannaruga

  32. Hey deccan grameena bank site open avatledenti??

  33. Meeru selected ah? ofc scale 1


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