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Friends, here is the set 3 of Marketing Multiple Choice Questions for upcoming SBI PO Exam 2014. You can Read Set 1 from here and Set 2 from here. Happy Reading :)
What is the name of the procedure used to predict the effects of new products and processes on a firm or on society in general ?
What is the name of the procedure used to predict the effects of new products and processes on a firm or on society in general ?
- Technology Assessment
- Environmental Scanning
- Societal Estimation
- Environmental Assessment
- Social Audit
___________ are products bought by individuals and organizations for further processing or for use in conducting a business ?
- Consumer Products
- Services
- Industrial Products
- Speciality Products
- None of these
The ________ is a person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts influence on others
- facilitator
- reference actor
- opinion leader
- social role player
- none of these
____________ includes practices such as overstating the product's features or performance, luring the cutomer to the store for a bargain that is out of stock, or running rigged contests.
- Deceptive promotion
- Deceptive packaging
- Deceptive pricing
- Deceptive cost structure
- none of these
Sales targets are fixed on the basis of__________
- Past experience
- Time period
- Brand positionary
- All the above
- None of these
Which among the following is an exmaple of Secondary Media ?
- Television
- Radio
- Hoardings
- News Papers
- None of these
_________ is a principle of enlightened marketing that requires that a company seek real product and marketing improvements.
- Innovative Marketing
- Consumer-oriented marketing
- Value marketing
- Sense-of-mission marketing
- none of these
The fact that services are sold, produced, and consumed at the same time refers to which of the following service characteristics ?
- Intangibility
- Inseparability
- Variability
- Perishability
- None of these
Emotional and Rational buying motives can be differentiated on the basis of
- Time in purchasing
- Dominance
- nature of Product
- All of the above
- None of these
Marketing implies "Meeting needs of __________________
- of the cutomer only
- of the needs of seller and buyer
- of the needs of the customers profitability
- all the above
- none
The purpose of strategic planning is to find ways in which of the company can best :
- overcome losses
- use its strengths to take advantage of attractive opportunities in the environment
- avoid paying taxes
- avoid the expense of costly research and development while still getting the benefits
- none of these
According to the price/quality strategy matrix, when a company overprices its product in relation to its quality it is considered to be using which type of strategy ?
- Good-value strategy
- Premium strategy
- Overcharging strategy
- Snob strategy
- none of these
Consumer goods with unique characteristics or brand identification often requiring a special purchase effort are called :
- custom products
- speciality products
- convenience products
- shopping products
- none of these
_____________ is the practice of adopting policies and developing strategies that both sustain the environment and produces profits for the company
- Environmentalism
- Environmental sustainability
- Consumerism
- Consumer accountability
- None of these
The following does not represent a market situation.
- A bank
- A fund rising Charity Show for the members of an NGO
- A mediation Camp conducted by a club for it's members
- A stall distributing prasad of a mandir
- All of the above
Traditionally, companies have defined their business in product terms or in technological terms. However, misison statements should be all of the following EXCEPT :
- Market Oriented
- A statement of religion
- motivating
- based on distinctive competencies
- none of these
The primary reason that many companies work to become the "low-cost producers" in theri industry is because :
- the can generate more advertising
- they can please top management
- they can gain tax advantages
- they can set lower prices that result in greater sales and profits
- none of these
A company is practicing _______ if it focuses on sub segments with distinctive traits that may seek a special combination of benefits
- micro marketing
- niche marketing
- mass marketing
- segment marketing
- none of these
When a company reviews sales, costs, and profit projections for a new product to find out whether these factors satisfy the company's objectives, they are in which of the following new process development stages ?
- Concept development and testing
- Commercialization
- Business analysis
- Marketing strategy development
- none of these
______________________ has the advantage of being high in selectivity, low cost, immediacy, and interactive capabilities.
- Direct mail
- Outdoor
- Online
- Radio
- None of these
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