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May 31, 2014

Marketing Practice bits for SBI PO & Clerk Exams - Set 16


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The person or firm that buys large quantity of goods from various producers or vendors, warehouses them, and resells to retailers is called
  1. Industrial distributor
  2. Production agent
  3. Wholesaler
  4. Manufacturer's agent
  5. Producer

The type of sales person that usually required training in physical science or engineering is the
  1. trade salesperson
  2. missionary salesperson
  3. technical salesperson
  4. order take
  5. order getting

which among the following is the most commonly used sales promotional technique in India ?
  1. Price Deals
  2. Refunds and Refits
  3. Both 1 and 2
  4. Neither 1 nor 2
  5. None of these

Sales promotion is best defined as a(n)
  1. activity and / or material used as a direct inducement to resellers, salespersons, or consumers
  2. advertising and publicity campaign
  3. cyclical activity aimed at producing short-run effects on sales
  4. activity and/or material used in personal selling
  5. none of these

A limitation of sales promotion is that excessive sales promotion efforts directed at price reductions can lead to  
  1. stronger consumer demand for information provided through advertising
  2. a decline in the brand's image
  3. a decline in the organization's image
  4. increased costs of promotion
  5. none of these

______________ are items offered free or at minimal cost as a bonus for purchasing a product
  1. Rebates
  2. Premiums
  3. Samples
  4. Merchandise allowances
  5. Coupons

With you all the way is the slogan of
  1. Vodafone
  2. SBI
  3. ICICI
  4. Raymond's
  5. HDFC

Cross selling means
  1. Identifying customer needs
  2. matching the products to customer needs
  3. convincing the customers of product benefits
  4. responding to questions and objections of customers
  5. none of these

An advertising campaign that tries to persuade people to avoid drinking and driving is an example of
  1. service advertising
  2. social marketing
  3. campaign marketing
  4. product advertising
  5. none of these

Which of the followign is not a benefit of direct marketing ?
  1. customer relationship building
  2. immediate response
  3. convenience
  4. assists client prospecting
  5. greater product access and selection

Because of a service's ___________, standardization and quality are extremely difficult to control
  1. intangibility
  2. inspeparability
  3. homogeneity
  4. heterogeneity
  5. perishability

In modern days, sales approach is based on _______________
  1. value sharing
  2. relation building
  3. coordinated approach
  4. all of the above
  5. none of the above

High-contact services include which of the following examples ?
  1. Photo developing
  2. Cinemas
  3. Car repairs
  4. Garden Landscaping
  5. Medical services

Consumers' service expectations are influenced by advertising, word-of-moutn communication, and
  1. recommendations from friends
  2. past experiences with the service
  3. news stories about the service
  4. the tangibles of the service
  5. credence qualities

Which of the following is an intangible dominant product ?
  1. flowers
  2. perfume
  3. food
  4. mortage
  5. car

Which one of the promotion elements is probably the most powerful for services ?
  1. publicity
  2. advertising
  3. personal selling
  4. sales promotion
  5. none of these

A high-contact service is one in which
  1. the customer and service provider must meet frequently
  2. the customer must be physically present to receive the service
  3. the service provider must be present when the service is provided
  4. a great deal of physical touching is required
  5. none of these

Which marketing activity does NOT occur in non-business marketing ?
  1. Distribution
  2. Exchange
  3. Profits
  4. Negotiation
  5. Persuasion

__________ is the value of the benefit that is given up by selecting one alternative rather than another
  1. Benefit loss
  2. Opportunity cost
  3. Privileged cost
  4. Selection cost
  5. Exchange loss

Relationships among channel members, i.e., producers, wholesalers and retailers, are usually
  1. short-term commitments
  2. long-term commitments
  3. expensive resource commitments
  4. only minor commitments
  5. none of these


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