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Lets start our lessons with the basic definition. What is Marketing by the way ?

So, we can define marketing as a social and managerial process by which dividends and group obtain what they needs and wants through creating and exchanging value with others. The process by which companies create value of customers and build strong customer relationship inroder to capture value from customers in return.
Now let's have a look at some famous definitions of marketing (important)
"Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that will satisfy individual and organizational objectives"
- American Marketing Association
"Marketing is a total system of business activities which are designed to distribute goods which can satisfy wants and reach the target as well as the objective of organization"
- William J. Stanton
"Marketing is the delivery of standard of living to the society"
- Prof. Paul Mazur
"Marketing is the creation and delivery of standard of living to the society"
- Prof. Malcolm McNair
"Marketing is the business process by which products are matched with the market and through which the transfers of ownerships are affected "
- Cundiff and Still
That's all for now friends. In our next post we shall discuss the importance of Marketing. All the Best.
Bhavya Vasudevan
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Mam please provide materials also..pre thanks :)
ReplyDeleteGood initiative guys. Waiting for remaining lessons :)
ReplyDelete.. Nandu
thank u for updating the marketing material...plz update on multiple choice questions in management n general awarness sets as u were updating few days ago...
ReplyDelete* multiple choice questions in marketing management...
ReplyDeleteWhat is the meaning of dividend? Could you explain it please.
ReplyDeleteIt is distribution of a portion of a company's earnings. If your company earn profits, you will regularly pay some amount out of your profit to your share holders. That amount is called dividend.
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