Marketing Quiz - Set 35

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1. Many banks offer Project Counseling in their products portfolio. Product counseling can be placed in which of the following product categories of Banks ?
1. Deposits
2. International Banking 
3. Consultancy 
4. Advances 
5. Guarantees
2. Telephone inquiries, letters, responses to advertising of direct mail, are kept in which of the following categories ?
1. Sales Leads 
2. Sales Kits
3. Sales Literature 
4. Sales Manual
5. Sales Planning
3. What was Microsoft Kin ?
1. A software under development 
2. A short-lived mobile phone line from Microsoft
3. A search engine under development 
4. A laptop under development 
5. None of these
4. Which among the following is not a responsibility of personal selling ?
1. Creating Demand
2. Increasing Demand
3. Maintaining Demand
4. Diminishing Demand 
5. None of these
5. Nichemanship comes under which of the following in Marketing ?
1. Marketing Mix 
2. Market Segmentation 
3. Market Planning 
4. Advertisements
5. None of these
6. Which among the following plays an important role in Psychographic Segmentation ?
1. Profession 
2. Sex
3. Personality 
4. Demography 
5. Location 
7. Which among the following works as an access barrier ?
1. Trade laws 
2. Tariff
3. Communication 
4. rice
5. None of these
8. A company who manufactures motorcycles buys another company which used to supply it's clutch wires. This is an example of ?

1. Backward Integration 
2. Forward Integration 
3. Horizontal Integration 
4. Vertical Integration 
5. None of these
9. For which of the following the Benefit and Lifestyle Study is performed in Marketing ?
1. Positioning
2. Research 
3. Segmentation
4. Decision Making
5. SWOT analysis
10. Which among the following is an example of Family Brand or Blanket Brand ?
1. Colgate Toothpaste & Colgate Tooth Brush 
2. Videocon Washing Machine & LG Washing Machine
3. Luxor Pen and Camel Pencils
4. Gillete and Head & Shoulders 
5. Surf and Sunsilk
11. Which among the following can greatly affect the buyout price of a company ?
1. Brand Development Index 
2. Brand Conviction
3. Brand Dilution 
4. Brand Extension
5. Brand Equity 
12. Which among the following is a most suitable term for food markets in cinemas ?
1. Central Market 
2. Captive Market 
3. Perfect Market 
4. Mature Market
5. Niche Market
13. Channel Conflict is a term related to which of the following Ps ?
1. Price
2. Place
3. Promotion 
4. Product
5. None of these
14. Lead Generation in Marketing means the following ?
1. Generating a Sale
2. Generating a Profit
3. Leading a sales team
4. Identifying Potential Customers 
5. Serving old Customers
15. Which among the following is an objective of Maintenance Marketing ?
1. Maintenance of the products sold
2. Maintenance of the customer data 
3. Maintenance of the current sales level 
4. All of these
5. None of these
16. Marginal Analysis is done in marketing in reference to ____________ ?
1. 1 Unit
2. 100 Units
3. Additional Unit
4. Existing Units 
5. None of these
17.  The periodic, orderly, objective review, analysis and evaluation of an organization's marketing structure, goals, strategies, action plans, performance and results is called as ______________ ?
1. Marketing Analysis
2. Marketing Audit 
3. Marketing Budget 
4. Marketing Advantage 
5. Marketing Concept 
18. An organizational section or entity whose purpose is to gather, organize, store, retrieve and analyze data relevant to a firm's past, present and future operations on an on-going basis in order provide support for management's marketing decisions is known as ____________ ?
1. Marketing Intelligence
2. Marketing Information System
3. Marketing Intermediaries 
4. Market Mix 
5. Marketing Section
19. Which of the following is an example of Service Marketing ?
1. Disney setting up a park in India
2. Air India selling tickets on "Spouse Free Scheme"
3. Setting up an Ayurvedic Massage center
4. AIDS awareness campaign
5. Selling Electric Bulbs
20. Which of the following is the online service of a bank ?
1. Imobile
2. Mobile Banking Funds Transfer 
3. e Shopping 
4. Wow Shopping
5. All of these

Read more Marketing Aptitude Online Practice Tests for SBI Associates Clerks 2014 from below

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Read Complete Marketing Aptitude Study Material for SBI Associates Clerks 2015 from here

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