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June 03, 2014

Marketing Online Practice Tests for SBI PO & Clerks Exams - Set 17

11 comments

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What is the overall goal of relationship marketing ?
  1. Encourage utilization of products over the lifespan of the consumer
  2. Increase sales of new products
  3. Improve profitability
  4. Developing strategic partnerships with valued customers
  5. All the above





Personal selling can be defined as which of the following ?
  1. People communication
  2. Inter-connective communication
  3. Local communication
  4. Interpersonal communication
  5. Direct communication






Breaking down large, homogeneous inventories into smaller lots for wholesalers and retailers is
  1. Sorting out
  2. Assorting
  3. Accumulation
  4. Allocation
  5. None of these






Customers who purchase encyclopedias from door-to-door salespeople are acquiring products through
  1. the most efficient channel of distribution
  2. the most common type of marketing channels
  3. a direct-marketing channel
  4. a business-to-business channel of distribution
  5. none of these







Nationally distributed consumer convenience products such as cigarettes are MOSt likely distributed through which of the following channels ?
  1. Producers - Consumers
  2. Producer - Agents - Wholesalers - Retailers - Consumers
  3. Producer - Wholesalers - Consumers
  4. Producer - Wholesalers - Retailers - Consumers
  5. Producer - Industrial Distributor - Wholesalers - Retailers - Consumers







There are four major characteristics of personal selling. Which of the following is not one of these characteristics ?
  1. Cost
  2. Cultivation
  3. Personality
  4. Precision
  5. Impact







Which among the following generally does not come under Corporate Banking ?
  1. Structured Finance
  2. Government Banking
  3. FI, Capital Markets & Custodial Services
  4. Debit Cards
  5. None of these






Of the following functions, which set is MOST likely to be passed on to wholesalers by producers ?
  1. Transportation, Packaging and Financing
  2. Product Development, Advertising and Financing
  3. Warehousing, Transportation, and advertising
  4. Financing, Transportation and Branding
  5. Market Information, Transportation, Warehousing and Financing






By buying in large quantities and delivering to customers in smaller lots, a wholesaler may perform all of the following physical distributi9on activities except
  1. inventory planning
  2. transportation
  3. materials handling
  4. unit pricing
  5. communication






Economics in marketing can be achieved in terms of
  1. sales literature
  2. inventory management
  3. after sales service requirements
  4. all of the above
  5. none of these







The strategy of identifying an attractive market segment and serving it in a way that differentiates the retailer from others in consumers' minds is termed :
  1. product positioning
  2. niche retailing
  3. retail positioning
  4. merchandise policy
  5. none of these






When a retailer adds unrelated products and product lines to the existing product mix, this is termed
  1. range expansion
  2. mix scrambling
  3. merchandise extension
  4. scrambled merchandising
  5. none of these






A retail establishment that is open twenty-four hours a day
  1. will have higher sales than other retailers
  2. provides time utility
  3. is adhering to the marketing concept
  4. is production-oriented
  5. none of these







The primary advantage of automatic vending as a form of retailing is that :
  1. it provides continuous service to customers
  2. it eliminates the need for sales personnel
  3. vending machines require little maintenance
  4. it offers low cost, personal method of selling
  5. none of these






IF the demand for products is unpredictable, suppliers must be able to respond quickly to inventory needs. In these cases, ____________ may be a minor consideration when compared with service, dependability, and timeliness.
  1. Planning
  2. Strategy
  3. Objectives
  4. Cost
  5. Speed







Which among the following does not come under the organizational objectives of the bank in India ?
  1. To Earn Profit
  2. To play a developmental role in Rural India
  3. To Provide employment to maximum people
  4. To Improve Customer Relationships
  5. All of above are organizational objectives of the bank in India






Without which of the following a bank cannot survive ?
  1. Cash
  2. Computers
  3. Customers
  4. Credit
  5. Competitors






Marketing is complex in Banks compared to other commercial concerns. Which among the following justifies this statement ?
  1. Bank marketing is a service Marketing
  2. The focus of the bank marketing is customer
  3. The Bank marketing is doubly oriented
  4. Banking products are intangible
  5. None of these






What has been the effect on banks by the increased role of capital markets in mobilizing funds ?
  1. It increased the importance of banks
  2. it decreased the importance of banks
  3. it did not affect the importance of banks
  4. it provided an opportunity for banks to earn more
  5. none of them






Which of the following Banks in India is known to be the first Indian bank to adopt the concept of market segmentation ?
  1. Punjab National Bank
  2. State Bank of India
  3. ICICI Bank
  4. Bank of Baroda
  5. Canara Bank



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11 comments:

  1. Ma'am kindly change the format of set of questions.

    It would be better if the chance of marking the answer to be given to reader, and after submission the score can be obtained.

    In connotation, the same performance can also be taken by reader as pdf so that he/she can analyse in future about his/her performance.

    kindly update...

    ReplyDelete
    Replies
    1. Nice idea Sandip. We will try to implement it soon.

      Good Day :)

      Delete
    2. Thanks mam for your continuous effort

      Delete
  2. yes mam plz focus on these reasoning and quantitative aptitude

    ReplyDelete
  3. hi mam
    can u plz upload english section in online practice set

    ReplyDelete
  4. plz upload reasoning (seating arrangement ) questions.

    thanks

    ReplyDelete
  5. mam plz upload quick refrence guide of ga

    ReplyDelete
  6. Ma'am Plz upload study material for Input output shifting based questions , inequality , non verbal reasoning as its more problematic than other questions

    Thnx

    ReplyDelete
  7. good work n very helpful

    ReplyDelete
  8. pls post more question on seating arrangement as they asked in exam inside or outside facing and more questions on pule. and data sufficiency pls provide us

    ReplyDelete

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