Expected Marketing Questions for SBI Clerks Exam 2014 - Set 10

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Friends, here is the set 10 of Marketing Expected questions for upcoming SBI PO Exam 2014. You can check remaining sets from below this post. Happy Reading :)

A brand name is one of the elements of the

1. core product
2. actual product
3. augmented product
4. all the above
5. none of these

A product item can be best described as a

1. component of a marketing mix
2. particular type of brand
3. specific characteristics of a company's product
4. specific version of a product
5. unit of the marketing mix

A group of closely related product items that are considered to be a unit because of marketing, technical, or end-use considerations is a product

1. category
2. dimension
3. extension
4. line
5. mix

Which among the following is a non-durable good ?

1. soap
2. maturity
3. color T.V
4. clothes
5. none of these

Aggressive pricing is typical during the ________ stage of the product life cycle.

1. decline
2. growth
3. introduction
4. plateau
5. stabilization

Administered prices are prices fixed by the government normally on the basis of ____________

1. cost
2. margin of profit
3. cost plus a stipulated margin of profit
4. market forces
5. none of these

A specialty product

1. requires minimal effort to purchase
2. is purchased frequently
3. requires purchase planning, and the buyer will not accept substitutes
4. is generally less expensive than other items in the same product class
5. prompts the purchaser to make comparisons among alternatives

What does the acronym FMCG refer to ?

1. Functional, mid-riced, or compulsory goods
2. Famous, manufacturer's clothing goods (i.e., designer labels)
3. Fast Moving Consumer Goods
4. Frequent Market Consumption Goods
5. None of these

A prospect means

1. any customer who walks into the bank
2. an employee of the bank
3. a customer who is likely to be interested in bank's product or service
4. a depositor of the bank
5. a borrower of the bank

It is less expensive for a firm to keep an existing customer than to find a new one. This is one reason why a firm's own personnel play a key role in delivering and maintaining customer satisfaction. Personnel are one of the elements in the __________ product.

1. core
2. actual
3. augmented
4. all the above
5. none of the above

A lead means

1. a prospect who is more likely to avail of the Bank's product
2. a political leader
3. a religious leader
4. a bank chairman
5. none of these

A product mix is best described as

1. all products offered by a firm
2. product, distribution, promotion and price
3. all products of a particular type
4. a group of closely related products
5. none of these

Innovation means

1. compensation
2. inspiration
3. additional perquisites
4. implementing new ideas or new methods
5. none of these

A call means

1. calling on friends
2. calling on bank employees
3. calling on prospective customers
4. to make telephone calls
5. calling on relatives

The rate of sales growth declines in the _______________ stage of the product life cycle.

1. introduction 
2. growth
3. maturity
4. decline
5. none of these

The _______________ stage of the product life cycle, generates most sales revenue for the firm.

1. introduction 
2. growth
3. maturity
4. decline
5. none of these

Firms that use _______________ are less likely to damage theri reputation if a new product fails

1. individual branding
2. overall family branding
3. line family branding
4. brand extension branding
5. none of these

The traditional marketing style involves

1. telemarketing
2. digital marketing
3. retail marketing
4. direct marketing
5. all of these

A method, in which brand equity measured by comparing differences between the retail price of the 'brand' and the retail price of an unbranded product in the same category is called ______________

1. brand goodwill method
2. price premium method
3. both 1 and 2
4. neither 1 nor 2
5. price increment method

Read Set 1 here

Read Set 2 here

Read Set 3 here 

Read Set 4 here 

Read Set 5 here 

Read Set 6 here 

Read Set 7 here 

Read Set 8 here 

Read Set 9 here

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