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September 29, 2017

Essays for IBPS PO VII : Role of Media in the Modern World

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Role of Media in the Modern World

Main Points to Highlight : Media plays a very prominent role in shaping the society The original role of the media was and still is to give to the public all relevant information about various events in the country and the world Now the written media includes a host of publications, dailies, fortnightly weeklies, monthly all giving information about events with supplement of suggestions and comments by learned people. Today, the print media has acquired such proportions that there is absolutely no avenue of knowledge or information that is left out. Thus, the media, whatever it is print or the electronic, its importance at least in the modern world cannot be denigrated. While we are sitting in our drawing rooms at home, we can get all the information of all happenings around the world We get a sea of knowledge and all the information, relaxing at home. If the common man loses faith in the truth of the media, it will be a bad symptom and a bad day for all.

The importance and the impact of the media, written or electronic cannot be marginalized in the world of today. In the modern world of quick communication and quick information, media plays a very crucial role.The original role of the media was and still is to give to the public all relevant information about occurrences in the country and the world Today, the written media includes a host of publications, dailies, fortnightly, weeklies, monthly all giving information about events with supplement of suggestions and comments by learned people. At the moment, the print media has acquired such proportions that there is absolutely no avenue of knowledge or information that is left out.Multifarious avenues are being touched upon, whether it is local, national or international. All avenues of news, business, health, sports, films and entertainment are being dwelt upon at great length. Advantage of media in spreading of news, knowledge and information through the length and breadth of the world is part and parcel of daily social life.In these days of awareness, even the remotest villages of India get at least one daily newspaper in their local language. This keeps them abreast of the latest news and happenings of the world. Moreover, written media is the cheapest medium of collecting all important information of the district, city, country and the world.

Next in importance come the electronic media i.e. the radio and the television. It can be treated as second to the print media because it is more expensive and therefore less common in far flung areas of the country. With so many channels on the radio and the television there is no information that is left untouched. This media especially caters more to urban areas as it is more expensive to buy and then to maintain.Thus, the media, whether it is print or the electronic, its importance at least in the modern world cannot be denigrated. While sitting in drawing rooms at home, we can get all the information of all happenings around the world. We get a sea of knowledge and all the information just relaxing at home. 

So much so good, but what we notice today with the freedom of the press taking new proportions, media is becoming slightly out of control and also partial. The latest trend in the media is that it has become tainted with signs of extreme partiality.It is at times overstepping its limits and to some extent misusing its freedom.Its role is to give information of what happens and not to add its own partial views to the information. It should remain restricted only to reporting facts as to when and how they occur and leave the readers to form their own opinions. However, this is not truer of the modern trends of the media. They get news and paint them as per their own personal leanings and beliefs. In other words it is not correct reporting as it is likely to colour the views of the readers or viewers. The task of the media is just to report and not colour the views of the people. 

Media has now been influenced by other powerful sectors particularly for obvious political leanings. Such practices should be curtailed down and never allowed to grow. The principal role of media in a democratic set up is to establish a faithful link between the people and government. If a report is not correct or painted the common man gets a wrong picture of facts. This way, media is harming itself and tarnishing its image in front of the common man. If the common man loses faith in the truth of the media, it will be a bad symptom and a bad day for all.It would be good if the media restricts itself only to passing on correct and exact information only without any discripancies or biased comments.Political masters should be treated the way they want to.They are to be heard and seen only.Media is just to establish a faithful and reliable relation between the people and the governance. 

shared by Nisheeta Mirchandani
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