Professional Knowledge Questions asked in IBPS Marketing Officer Exam 2017

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IBPS Marketing Officer Exam, 2017 Questions

1. Acid test- Brand loyality
2. Advantage of any company-Core Competency
3. Age ,Religion,Ethenicity,geography comes under- Culture/Subculture
4. All product are heterogenous -is a segmentation theory
5. Any slogan or phrase is- tagline
6. ATM comes under- Place Mix
7. B2B is _______ B2C in market share -
8. Banks comes under _micro environment 
• Explain=3 environment Macro, micro, Internal , Macro- PESTEL Micro- Supplier,Customer, market intermediates, Financers (Banks),Public
9. Barter is an Exchange (without money)
   
10. Brand Extension - using Previous brand name in new product
11. Buzz marketing - Viral marketing
12. Commoditization - Goods are treated as a comodity on price
13. Credit card - Target group -Individual with taxable income
14. Customization- action of modifying something to suit a particular individual
15. Displaying important information- Labelling
16. Expansion of product awareness under- Introduction stage
17. for exchange 2 people for market 3 people
18. For safety/protection of a brand -Trademark is used(Comes under intellectual property)
19. Gender comes under- Demographic environment
20. Good consumer service comes under- Service Marketing
21. Idea screening is a stage of screening of idea
22. Indian ka buying behavior - Bargain or complex or augmented not sure
23. Industrial product is differentiated- on the basis of its use
24. Lead generation- creating initiation of customer interest
25. Liquuar and Cigarrate -Sarrogate Advertisement hoti hai
26. Low cost marketing yield max result - Guirrilla marketing
27. Market orientation firms- focuses on customers
28. Market space
29. Marketing =long term selling =short term
30. MOS= Margin of safety - is the difference between the intrinsic value of a stock and its market price
31. MRTP =Monopolistic and restrictive trade practice
32. Newsletter ,Catalog comes under - promotion
33. Package is identification through which brand can be identified
34. Performance exceeds expectations -Augmented product
35. Personality Advertisement - a kind of associative group
36. PLC stage - sustain nahi hoga
37. Purpose of segmentation -identify the difference of behavior
38. Radio Advertisement- Mass Reach
39. Service durable nahi perishable hoti hai
40. supply> Demand =buyers market
41. SWOT -Strength, weekness,oppertunity,threat
42. The quality of being able to be reached- Accessibility
43. TQM- Total quality management
44. Trade promotion ,Retail support comes under -push strategy
45. Untapped segment of speciality - Niche
46. USP - unique selling proposition
47. Visiting Bank in Dubai is not a product - ha ha kya option hai
48. Which is not under 4 C- Creativity
49. Which one is marketing channel - Retail outlet
50. Win Win Marketing

Shared by Sumit Gurani 

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