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January 08, 2015

Marketing Quiz - Set 34

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  1. What are the tools of Marketing Mix ?
    1. Product
    2. Price
    3. Distribution / Place 
    4. Promotion 
    5. All the above
  2. Market is a Place where ?
    1. Buyers and sellers interact
    2. Ration shop
    3. Manufacturers and agents meet 
    4. All the above 
    5. None of these
  3. The price that is arrived at by the process of bargaining among many buyer and many sellers in a competitive market.
    1. Market-based price
    2. Customer focused price
    3. Bargaining Price
    4. Less Featured Price
    5. None of these
  4. Heterogeneity refers to ?
    1. Selling similar products 
    2. The services offered are not similar all the time to all the customers 
    3. Same services to all the customers all the time 
    4. All the above 
    5. None of these
  5. Passbook updating in Banks is ?
    1. Primary Service 
    2. Secondary Service 
    3. Useless task given for the bank clerks 
    4. Additional service 
    5. None of these
  6. "Service Process" refers to ?
    1. The production and consumption take at different place 
    2. The production and consumption take at the same movement 
    3. Any of the above 
    4. All of the above 
    5. None of these
  7. The scope of marketing refers to ?
    1. Products only 
    2. Services only
    3. Products and Services 
    4. 1 & 2
    5. None of these
  8. CRM in the marketing refers to ?
    1. Customer Relationship Management 
    2. Consumers Relationship Manager 
    3. Customer Relationship Manager
    4. Customer Reactions Management 
    5. None of these
  9. Product life cycle has four stages. Which of the following is NOT one of it's stage ?
    1. Introduction
    2. Growth
    3. Maturity
    4. Decline
    5. Advertisement
  10. A "Brand" is a _______________
    1. Name
    2. Sign
    3. Symbol
    4. Any of these
    5. None of these
  11. A "Label" refers to _______________
    1. An Element used to sell the product 
    2. An element used to identify the product 
    3. An element which describes the product 
    4. 2 & 3
    5. None of these
  12. Which are the primary distribution outlets for banking services ?
    1.  ATM's
    2. POs
    3. Branches
    4. Websites
    5. Any of the above 
    6. None of these
  13.  What does the term "V" represents in the term VAT ?
    1. Value
    2. Very
    3. Variable 
    4. Voluntary
    5. None of these
  14. Which of the following is a big name in the production of steel in India ?
    1. Modi
    2. Singharani
    3. Birla
    4. TATA
    5. None of these
  15. Total Gross national Product of a country is divided by the total population is called ?
    1. Per Capita Income 
    2. Purchasing Power 
    3. Rate of Inflation 
    4. Exchange Value 
    5. Gross Income 
  16. Which of the following agencies is associated with the insurance regulator ?
    1. NPCI
    2. IRDA
    3. SEBI
    4. AMFI
    5. None of these
  17. What is "AMFI" related in India ?
    1. Banking
    2. Mutual Funds 
    3. Power Industry 
    4. IT
    5. None of these
  18. Expand "FDIs" ?
    1. Fixed Duration Investments 
    2. Financial and Debt Instruments 
    3. Foreign Deployment Index
    4. Foreign Direct Investments 
    5. None of these
  19. Many times, we hear about "GM" food, what is the full form of the term "GM" ?
    1. Globally Marketed
    2. Genetically Modified
    3. Greenwich Method 
    4. Grossly Mineralled 
    5. None of these
  20. Market for Credit Cards is mainly focused on which of the following group of people. 
    1.  Older couple
    2. Newly Married Couple
    3.  Young Bachelors 
    4. All the above 
    5. None of these

Read more Marketing Aptitude Online Practice Tests for SBI Associates Clerks 2014 from below


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