SBI Clerks Marketing Aptitude - Paper 6

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SBI Clerks Exam - Held on 25-11-2007

1.       Prior to the Industrial Revolution, selling was no problem and no sales team is required because _______________

1.       Marketing was not a subject then

2.       People was not a subject then

3.       People don’t want to sell anything

4.       Small-scale enterprises dominated the economic scene

5.       None of these

2.       A form of distribution in which manufacturer makes an agreement, with a middleman in each market area stipulating that the distribution of the product with in that is to be confined solely to that middleman is known as ____________

1.       Mass Distribution

2.       Exclusive agency distribution

3.       Selective distribution

4.       Price Distribution

5.       None of these

3.       The long term objective of marketing is ____________

1.       Customer Satisfaction

2.       Profit Maximisation

3.       Cost cutting

4.       Profit Maximisation with customer

5.       None of these

4.       Which among the following is statistical indicator for equality in income distribution ?

1.       Gini Coefficient

2.       Price Indices

3.       GNP

4.       GDP

5.       None of these

5.       Short term planning focuses on

1.       Functional Plans

2.       Long term objectives

3.       Specific Goals

4.       Both (1) and (3)

5.       None of these

6.       In marketing terms, Attitude can best be defined as a

1.       Rude behaviour of salesperson

2.       Rude behaviour of Consumer

3.       Mental state of consumer

4.       Ego of the marketing executive

5.       None of these

7.       The nominal scale used for marketing research, refers to _____________

1.       Population characteristics based on age or sex or ownership of a specific consumer durable

2.       Orderign of scale

3.       Both 1 and 2

4.       Neither 1 nor 2

5.       None of these

8.       Reference gorup influences vis-à-vis consumption decision, is a function of the ________

1.       Product category

2.       Group characteristics

3.       Group communication process

4.       All of the above

5.       None of these

9.       Just in time (JIT) technique is getting wider acceptance world over, the technique was first introduced in ______________

1.       India

2.       Indonesia

3.       Japan

4.       America

5.       None of These

10.   Gate Keepers ________________

1.       Use the products

2.       Reports on product performance

3.       Control the flow of informatrion into buying centre

4.       Issue challan for discharge of products

5.       None of these

11.   Consumer Day is celebrated on _____________-

1.       15^th March

2.       16^th March

3.       20^th April

4.       20^th March

5.       None of these

12.   A situation where by market is expanded by developing new products to satisfy new consumer needs is called _________________

1.       Market development

2.       Diversification

3.       Both 1 and 2

4.       Neither 1 nor 2

5.       None of these

13.   The level of commitment that consumers feel toward a given brand is called _________

1.       Brand equity

2.       Brand name

3.       Brand loyalty

4.       Brand utility

5.       None of these

14.   Assigning spedivic jobs and work places to the selected candidates is known as _________

1.       Placement

2.       Recruitment

3.       Transfer

4.       Promotion

5.       None of these

15.   As a consellor, a personnel manager ______________

1.       Reminds the management of moral obligations towards employees

2.       Encourages the empolyees

3.       Tries to settle the disputes between labour and management

4.       All of the above

5.       None of the above

16.   Which among the following is not included in fringe benefits available to an employee ?

1.       Old age survivors benefits

2.       Pensions

3.       Gratuities

4.       Both 1 and 2

5.       None of these

17.   Which among the following is an example of tele conferencing ?

1.       Computer conferenceing

2.       Audio conferencing

3.       Video conferencing

4.       All of the above

5.       None of the above

18.   Information systems can assist managers by __________

1.       Providing information

2.       Providing data on internal sources

3.       Directing

4.       All of the above

5.       None of the above

19.   Which among the following is a disadvantage of an EDI system ?

1.       Speed

2.       Errors

3.       Expensive

4.       Mismatch

5.       None of these

20.   In online marketing, there is _________

1.       No exchange

2.       Exchange is the core of marketing

3.       Guarantee

4.       Only warranty

5.       None of these

Key

1.       4

2.       2

3.       4

4.       1

5.       4

6.       3

7.       1

8.       4

9.       3

10.   4

11.   1

12.   2

13.   3

14.   1

15.   2

16.   5

17.   4

18.   4

19.   3

20.   4

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